Matomy Media Group

Programmatic Advertising Platforms

Business Software
Public on TASE on Feb, 2016

Company Overview

Snapshot

Founded in January 2006 by Kfir Moyal, Ofer Druker, and Assaf Ben-Asher, Matomy Media Group operates with 11–50 employees. The company has raised $166 million across 4 funding rounds from 2 investors. A significant milestone for the company was its dual listing on the London and Tel Aviv stock exchanges, with its IPO on the LSE in July 2014.

Business overview

Matomy Media Group is a global media company that provides data-driven platforms for advertising and media partners. Its core technology includes programmatic platforms such as Team Internet and Mobfox SSP, which facilitate advertising operations. The company serves various industries by offering solutions in sales and marketing, specifically focusing on advertising platforms, and operates within the business software sector.

Strategic signal

In October 2018, Mobfox, a programmatic platform under Matomy Media Group, received a top ranking by Pixalate in the Mobile Seller Trust Index. This recognition highlights the platform's reliability and quality in the mobile advertising ecosystem, signaling to investors a strong operational performance and a validated position in the competitive ad tech market.

Company Intelligence Q&A

When was Matomy Media Group founded?
Matomy Media Group was founded in January 2006.
What was a key acquisition made by Matomy Media Group?
In October 2014, Matomy Media Group acquired the Austrian mobile ad platform MobFox for $17.6 million.
What was a significant financial event for Matomy Media Group?
Matomy Media Group dual listed on the TASE in February 2016, following its initial public offering on the London Stock Exchange in July 2014.
What was a notable leadership change at Matomy Media Group?
In January 2018, Matomy Media Group replaced its CEO after ten months, and in July 2018, the Chairman of the company stepped down.
What was a key product launch by Matomy Media Group?
In July 2016, Matomy Media Group launched mtmy, which was described as the first mobile performance advertising agency to leverage cross-channel optimization at every stage.

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