Mavens

Company Overview

Snapshot

Founded in July 2014 by Gad Maor, Adam Rakib, and Eldad Abel, Mavens operates with 51–200 employees. The company was acquired by Zynga in September 2022, marking a significant milestone in its trajectory.

Business overview

Mavens, formerly known as StoreMaven, develops an app store A/B testing platform utilized by over 60% of top app publishers. Its core technology combines predictive testing and proprietary machine-learning algorithms to optimize app store marketing assets, aiming to increase conversion rates and reduce costs per install. The company provides professional services to help clients develop effective, long-term app store optimization strategies, serving the mobile application and gaming industries.

Strategic signal

Mavens' acquisition by Zynga in September 2022 represents a strategic move for the mobile gaming giant to enhance its marketing and user acquisition capabilities. This integration signals a growing trend of game developers acquiring specialized marketing technology firms to gain a competitive edge in the crowded app store ecosystem, validating Mavens' technology and expertise in app store optimization.

Company Intelligence Q&A

When was Mavens acquired?

Mavens was acquired by Zynga in September 2022.

Who are the founders of Mavens?

Mavens was founded by Gad Maor, Adam Rakib, and Eldad Abel.

What is Mavens' primary business?

Mavens develops an app store A/B testing platform that helps app publishers optimize their marketing assets and understand user behavior to improve conversion rates.

What is the employee count for Mavens?

Mavens operates with 51–200 employees.

What was the strategic significance of the acquisition by Zynga?

The acquisition by Zynga in September 2022 allowed Zynga to integrate Mavens' app store optimization technology and expertise, enhancing its marketing capabilities and user acquisition strategies within the mobile gaming market.