Company Overview
Snapshot
Founded in November 2013 by Eilon Zarmon, MayaDana operates with 1–10 employees. The company is owned by DDB TLV, which is part of Omnicom Media Group, indicating a strategic acquisition that integrated its technology into a larger media network.
Business overview
MayaDana is a global digital media company specializing in online advertising solutions. The company develops and owns innovative, algorithm-based technologies, including its core product, the Gauss system. Gauss is an advanced optimization platform designed to maximize ROI for advertising campaigns by optimally matching campaigns to media, creative concepts to advertising platforms, and web users to their interests. It supports various advertising models, including real-time bidding, and serves advertisers and publishers across the digital media landscape, with a focus on social media, mobile, and video advertising.
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- What is MayaDana's primary product?
- MayaDana's primary product is the Gauss system, an advanced optimization platform based on mathematical models designed to maximize ROI for advertising campaigns.
- Who founded MayaDana?
- MayaDana was founded by Eilon Zarmon in November 2013.
- What is MayaDana's ownership structure?
- MayaDana is owned by DDB TLV, which is a part of Omnicom Media Group.
- What technologies does MayaDana utilize in its advertising solutions?
- MayaDana utilizes innovative, algorithm-based technologies and in-depth mathematical models to enable accurate results and optimize advertising campaigns across various platforms.
- What are the key capabilities of the Gauss system?
- The Gauss system is designed to optimally match campaigns to media, creative concepts to advertising platforms, and web users to their areas of interest, working with all advertising models including real-time bidding.