MentAd
Platform for Predictive Marketing
Company Overview
Snapshot
Founded in May 2011 by Daniel Romano, MentAd operated with 1–10 employees. The company raised a total of $4.5 million across one funding round from three investors. MentAd was acquired by SocialCode in January 2017.
Business overview
MentAd developed a predictive marketing platform designed to automatically identify the most profitable customer acquisition opportunities. The platform utilized existing customer profiles to estimate optimal targeting and channels for acquiring new customers, and subsequently launched ad campaigns to drive conversions. MentAd operated within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms, serving the Commerce & Retail market primarily in the United States.
Strategic signal
In January 2017, MentAd was acquired by SocialCode. This acquisition highlights the strategic value of predictive marketing technologies for enhancing ad campaign effectiveness and customer acquisition, signaling consolidation within the adtech and marketing software landscape.
Log in to access full profile ›Company Intelligence Q&A
- What is MentAd's primary business?
- MentAd provides a predictive marketing platform that identifies the most profitable customer acquisition opportunities by analyzing existing customer profiles to optimize targeting and ad campaign channels.
- When was MentAd founded?
- MentAd was founded in May 2011.
- What was a significant corporate milestone for MentAd?
- MentAd was acquired by SocialCode in January 2017, marking a significant exit for the company.
- How much capital did MentAd raise?
- MentAd raised a total of $4.5 million in a funding round in September 2014.
- Which investors participated in MentAd's funding round?
- In September 2014, MentAd received funding from OurCrowd and Flint Capital.