MentAd

Platform for Predictive Marketing

Business Software
Acquired (Inactive) by SocialCode on Jan 2017 - closed due to acquisition

Company Overview

Snapshot

Founded in May 2011 by Daniel Romano, MentAd operated with 1–10 employees. The company was acquired by SocialCode in January 2017.

Business overview

MentAd developed a predictive marketing platform designed to identify the most profitable customer acquisition opportunities for its users. The platform leveraged existing customer profiles to estimate optimal targeting and channels for new customer acquisition, and also launched ad campaigns to drive conversions. MentAd operated within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms, serving markets in the United States.

Strategic signal

In January 2017, MentAd was acquired by SocialCode. This acquisition signals a strategic move by SocialCode to integrate advanced predictive marketing capabilities, enhancing its offerings in the competitive advertising technology landscape and validating MentAd's technology and market approach.

Company Intelligence Q&A

What is MentAd's primary focus?
MentAd specializes in predictive marketing, offering a platform that identifies profitable customer acquisition opportunities by analyzing existing customer profiles to optimize targeting and ad campaign launches.
When was MentAd founded?
MentAd was founded in May 2011.
Who are the founders of MentAd?
Daniel Romano is a co-founder of MentAd.
When was MentAd acquired and by whom?
MentAd was acquired by SocialCode in January 2017.
What was a significant funding event for MentAd?
In September 2014, MentAd received funding from investors including OurCrowd and Flint Capital.

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