MeterLive

Company Overview

Snapshot

Founded in January 2009 by Michael Mumcuoglu, MeterLive operates with 1–10 employees. The company ceased operations in January 2021.

Business overview

MeterLive provides location-based consumer insights and audience measurement solutions for out-of-home (OOH) and retail venues. Its core technology utilizes passive electronic measurement of mobile phones to anonymously detect consumers, offering continuous data for impressions, reach, and frequency. The company serves advertisers and agencies, providing rating reports and real-time data through its extranet, with sensors adaptable to various OOH media and place-based venues.

Company Intelligence Q&A

What is MeterLive's primary business?

MeterLive specializes in audience measurement and rating solutions, providing location-based consumer insights for out-of-home and retail environments.

When was MeterLive founded?

MeterLive was founded in January 2009.

Who is a founder of MeterLive?

Michael Mumcuoglu is a co-founder of MeterLive.

What is the operational status of MeterLive?

MeterLive is currently non-active, having ceased operations in January 2021.

What technology does MeterLive utilize for its audience measurement?

MeterLive uses patent-pending technology based on passive electronic measurement of mobile phones to anonymously detect consumers and convert raw signals into meaningful impression, reach, and frequency data.