MeterLive

Company Overview

Snapshot

Founded in January 2009 by Michael Mumcuoglu, MeterLive operated with 1–10 employees. The company ceased operations in January 2021.

Business overview

MeterLive developed location-based consumer insights and audience measurement solutions for out-of-home (OOH) and retail venues. Its patent-pending technology utilized passive electronic measurement of mobile phones to anonymously detect consumers in various indoor and outdoor environments. The company provided continuous data to create rating reports and real-time access to information, serving advertisers and agencies by identifying returning individuals and reporting true reach and frequency across networks. MeterLive's sensors were adaptable to various OOH media and venues, including digital billboards, street furniture, malls, buses, train stations, and airports, operating within the Business Software sector, with a focus on Social Media and Advertising.

Company Intelligence Q&A

What is MeterLive's primary focus?

MeterLive specializes in audience measurement and rating solutions, providing location-based consumer insights for out-of-home (OOH) and retail venues.

When was MeterLive founded?

MeterLive was founded in January 2009.

Who is a key founder of MeterLive?

Michael Mumcuoglu is a co-founder of MeterLive.

What technology does MeterLive utilize?

MeterLive uses a patent-pending technology based on passive electronic measurement of mobile phones to anonymously detect consumers and gather data on impressions, reach, and frequency.

What was the operational status of MeterLive?

MeterLive ceased to operate in January 2021.