Milestone Sports
Mileage Tracking Device for Running Shoes
Company Overview
Snapshot
Founded in November 2012 by Jason Kaplan, Tzach Goren, and Meir Machlin, Milestone Sports operates with 1–10 employees. The company has secured funding across one round from three investors, totaling $700,000. Milestone Sports was acquired by Zwift in June 2018.
Business overview
Milestone Sports develops wearable technology for athletes, specifically focusing on runners. Its core product, the MilestonePod, is a device that attaches to running shoes to track mileage, pace, cadence, stride length, and foot strike data. This data wirelessly syncs to a smartphone app, providing users with detailed insights into their running form and performance. The company also offers the MilestoneConnect system, a B2B platform designed for retailers to leverage aggregated customer data. Milestone Sports operates within the Media & Entertainment Technologies sector, serving the sports and wellness industries with its consumer electronics and mobile applications.
Strategic signal
In June 2018, Milestone Sports was acquired by Zwift, a global online fitness platform. This acquisition signals a strategic move by Zwift to integrate advanced wearable tracking technology into its ecosystem, enhancing its offering for runners and potentially expanding its user base. For investors, this demonstrates the value of specialized sports tech companies and their potential for integration into larger digital fitness platforms.
Log in to access full profile ›Company Intelligence Q&A
- What is the primary product offered by Milestone Sports?
- Milestone Sports offers the MilestonePod, a device that tracks mileage and other running data directly through users' shoes, syncing wirelessly to a smartphone app for detailed analysis.
- When was Milestone Sports acquired and by whom?
- Milestone Sports was acquired by Zwift in June 2018, as part of a strategic move to integrate advanced wearable tracking technology into Zwift's online fitness platform.
- When was Milestone Sports founded?
- Milestone Sports was founded in November 2012.
- What is the MilestoneConnect system?
- The MilestoneConnect system is a platform developed by Milestone Sports for retailers to aggregate data, which can be leveraged for customer relations.
- Which companies partnered with Milestone Sports?
- In January 2016, Newton Running partnered with Milestone Sports to offer a wearable marketing platform.