Milestone Sports

Mileage Tracking Device for Running Shoes

Media & Entertainment Technologies
Acquired (Inactive) by Zwift on Jun 2018 - closed due to acquisition

Company Overview

Snapshot

Founded in November 2012 by Jason Kaplan, Tzach Goren, and Meir Machlin, Milestone Sports operated with 1–10 employees. The company raised $700K across one funding round from three investors. Milestone Sports was acquired by Zwift in June 2018.

Business overview

Milestone Sports developed the MilestonePod, a device that tracks mileage and other running data directly through users' shoes. This technology requires no customization or charging and wirelessly syncs with a smartphone app, displaying metrics such as pace, cadence, stride length, and foot strike analysis. The company also offered MilestoneConnect, a data aggregation platform for retailers, serving the sports and consumer electronics markets within the Media & Entertainment Technologies sector.

Strategic signal

In June 2018, Milestone Sports was acquired by Zwift, a significant development for the wearable tech firm. This acquisition indicates a strategic move by Zwift to integrate Milestone Sports' mileage tracking technology, suggesting a consolidation within the digital fitness and sports technology market and providing a clear exit for Milestone Sports' investors.

Company Intelligence Q&A

What is the primary product offered by Milestone Sports?
Milestone Sports offered the MilestonePod, a device that tracks mileage and other running data directly through users' shoes, syncing wirelessly to a smartphone app.
Who are the founders of Milestone Sports?
Milestone Sports was founded in November 2012 by Jason Kaplan, Tzach Goren, and Meir Machlin.
What was the total capital raised by Milestone Sports?
Milestone Sports raised a total of $700K in one funding round in December 2013.
What was a key partnership for Milestone Sports in early 2016?
In January 2016, Newton Running partnered with Milestone Sports to offer a wearable marketing platform.

External links