Mintigo

Intelligent Customer Engagement Platform

Acquired (Inactive) by Anaplan on Aug 2019 - closed due to acquisition

Company Overview

Snapshot

Founded in June 2009 by Jacob Shama, Ehud Ben Reuven, Tzahi (Zack) Weisfeld, and Tal Segalov, Mintigo operated with 1-10 employees. The company raised a total of $51 million across 5 funding rounds from 9 investors. Mintigo was acquired by Anaplan in August 2019.

Business overview

Mintigo developed a predictive marketing platform that leverages predictive analytics and big data to identify a company's ideal customer profile. Its core technology continuously gathers thousands of marketing indicators on millions of global companies, including financials, staffing trends, installed technologies, and purchase intent. This data, combined with user marketing automation or CRM system information, is used to create a CustomerDNA, which helps predictively score prospects and target accounts. Mintigo's solutions are designed to shorten the sales process for marketers and sales teams, operating within the Enterprise Solutions sector, specifically in Data Analysis & Decision Support, and serving the Marketing & Sales segment of Enterprise & Professional Services.

Strategic signal

In August 2019, Mintigo was acquired by Anaplan, marking a significant exit for the predictive analytics startup. This acquisition highlights the increasing strategic value of AI-powered customer engagement platforms in the enterprise software market, signaling a consolidation trend where larger players integrate advanced predictive capabilities to enhance their offerings and market reach.

Company Intelligence Q&A

When was Mintigo acquired?: Mintigo was acquired by Anaplan in August 2019.
What was Mintigo's last disclosed funding round?: Mintigo secured funding in February 2019 from investors including JAL Ventures and La Maison Partners.
Which investors participated in Mintigo's May 2017 funding round?: In May 2017, Mintigo received funding from investors including Maverick Ventures IsraeI.
When did Mintigo introduce its AI-powered customer engagement platform?: In June 2018, Mintigo introduced MintigoAI, a complete intent-based customer engagement platform powered by AI.
Which investors participated in Mintigo's April 2016 funding round?: In April 2016, Mintigo received funding from Maverick Ventures IsraeI and Sequoia Capital.

External links

Mintigo — full profile (machine-readable)

Mintigo offers a predictive marketing platform that combines predictive analytics and big data in order to determine a company's ideal customer profile. The platform enables marketers and sales teams to discover insights that can shorten the sales process. Mintigo continuously collects thousands of data points (known as marketing indicators or MIs) on millions of companies globally, including financials, staff and hiring trends, technologies installed, marketing channels used, and purchase intent. These MIs, combined with data from the user marketing automation platform or customer relationship management (CRM) system, are used in predictive models to find the business's CustomerDNA, which is the set of significant indicators of the highest-value customers or leads. The CustomerDNA can then be used to predictively score prospects and target accounts. Mintigo enters the data points directly into the marketing system, CRM, or other proprietary database.

Facts
Name	Mintigo
One-liner	Intelligent Customer Engagement Platform
Type	Startup
Founded	2009
Employees	1-10
Employees (exact)	8
HQ / location	Ra'anana, Zarhin Street 13, Ra'anana, Israel, Center District
Product stage	Released
LinkedIn	https://www.linkedin.com/company/465938
Crunchbase	mintigo
IL Registrar	514284298

Facts

Name

Mintigo

One-liner

Intelligent Customer Engagement Platform

Type

Startup

Founded

2009

Employees

1-10

Employees (exact)

HQ / location

Ra'anana, Zarhin Street 13, Ra'anana, Israel, Center District

Product stage

Released

https://www.linkedin.com/company/465938

Crunchbase

mintigo

IL Registrar

514284298

Classification
Sectors	Business Software, IT, R&D & Data Solutions, Data Analysis & Decision Support
Core technology	Artificial Intelligence, Platforms & Interfaces
Target customers	Enterprise & Professional Services, Marketing & Sales
Business models	B2B
Tags	crm, predictive-analytics, machine-learning, lead-generation, predictive-marketing, marketing, artificial-intelligence, big-data-analytics, natural-language-processing

Classification

Sectors

Business Software, IT, R&D & Data Solutions, Data Analysis & Decision Support

Core technology

Artificial Intelligence, Platforms & Interfaces

Target customers

Enterprise & Professional Services, Marketing & Sales

Business models

B2B

Date	Round	Amount	Investors
Sep 2011	B Round	$9M	Giza Venture Capital, Sequoia Capital
Oct 2013	C Round	$10M	Adams Street Partners, Giza Venture Capital, Sequoia Capital
May 2017	F Round	$10M	Maverick Ventures IsraeI, Giza Venture Capital, Glilot Capital Partners, Adams Street Partners, La Maison Partners, Sequoia Capital, Vintage Investment Partners
Feb 2019	G Round	$7M	JAL Ventures, La Maison Partners, Glilot Capital Partners, ADIP VC, Maverick Ventures IsraeI
Apr 2016	E Round	$15M	Maverick Ventures IsraeI, Sequoia Capital

Name	Role	Founder
Jacob Shama, PhD	Co-founder & CEO	yes
Ehud Ben Reuven	Co-founder	yes
Tzahi (Zack) Weisfeld	Co-founder	yes
Tal Segalov	Co-founder & CTO	yes
Nida Chughtai	VP of Marketing

Date	Source	Summary
Aug 27, 2019	www.calcalistech.com	Anaplan Buys Predictive Analytics Startup Mintigo
Feb 28, 2019	www.finsmes.com	Mintigo Secures $7M in Funding - FinSMEs
Jun 20, 2018	www.prnewswire.com	Mintigo Introduces MintigoAI, A Complete Intent-Based Customer Engagement Platform Powered By AI
Jan 22, 2018	www.prnewswire.com	Mintigo Launches Predictive Audiences: AI-Empowered ABM for Marketo
May 15, 2017	www.globes.co.il	Enterprise AI co Mintigo raises $10m
Apr 6, 2016	www.prnewswire.com	Mintigo Raises $15 Million Funding Led By Sequoia Capital After 700 Percent Growth
May 28, 2015	www.huffingtonpost.com	Mintigo: Yet Another Israeli Big Data Success-in-the-Making
Apr 8, 2014	www.forbes.com	Improving LinkedIn Ad Performance Using Mintigo Predictive Analytics
Oct 17, 2013	techcrunch.com	Mintigo Raises $10M More To Improve Sales And Marketing With Social Data

Mintigo

Company Overview

Snapshot

Business overview

Strategic signal

Company Intelligence Q&A

External links

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