Mishor 3D

Augmented Reality Engine for Drivers

Automotive & Mobility Technologies
Non Active, Dec 2014
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Company Overview

Snapshot

Founded in January 2010 by Oren Marmur, Mishor 3D operates with 1–10 employees. The company's primary focus is on augmented reality solutions for the automotive sector. In October 2014, Mishor 3D's navigation systems were selected by Ford, highlighting early industry recognition for its technology.

Business overview

Mishor 3D develops an Augmented Reality rendering engine, ShadowBox, designed for integration into various platforms such as vehicle Head Units, Heads Up Display (HUD) units, Smart Glasses, and Wearable Displays. The company's patented technology aims to converge driver safety systems with navigation and vehicle infotainment, projecting a theater-view display onto the windshield. Mishor 3D operates within the Automotive & Mobility Technologies sector, targeting consumers in transportation and mobility with its augmented reality solutions.

Strategic signal

In October 2014, Ford selected Mishor 3D's navigation systems, signaling early validation of the company's augmented reality technology within the automotive industry. This adoption by a major automaker indicated the potential for Mishor 3D's solutions to enhance driver experience and safety, positioning the company as an innovator in in-car augmented reality.

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Company Intelligence Q&A

What is Mishor 3D's flagship product?
Mishor 3D's flagship product is ShadowBox, a flexible and scalable Augmented Reality rendering engine designed for integration into various platforms like vehicle Head Units, Heads Up Display (HUD) units, Smart Glasses, and Wearable Displays.
When was Mishor 3D founded?
Mishor 3D was founded in January 2010 by Oren Marmur.
What is the primary sector Mishor 3D operates in?
Mishor 3D's primary sector is Automotive & Mobility Technologies, focusing on augmented reality solutions for drivers.
Which major automaker selected Mishor 3D's navigation systems?
In October 2014, Ford selected Mishor 3D's navigation systems, integrating the company's technology into its vehicles.
What is the current status of Mishor 3D?
Mishor 3D is currently in the process of selling its intellectual property and all related products and other assets to interested parties, having been non-active since December 2014.
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