Mishor 3D

Augmented Reality Engine for Drivers

Automotive & Mobility Technologies
Non Active, Dec 2014

Company Overview

Snapshot

Founded in January 2010 by Oren Marmur, Mishor 3D operates with 1–10 employees. The company's patented technology, which converges driver safety systems with navigation and vehicle infotainment, was recognized in October 2014 when Ford selected its navigation systems.

Business overview

Mishor 3D develops an Augmented Reality rendering engine, primarily for drivers. Its flagship product, ShadowBox, integrates into various platforms such as vehicle Head Units, Heads Up Displays (HUD), and smart glasses. The company's patented technology aims to enhance the driver experience by combining safety systems, navigation, and infotainment into a theater-view display on the windshield, serving the Automotive & Mobility Technologies sector.

Strategic signal

In October 2014, Ford selected Mishor 3D's navigation systems, indicating significant industry validation for the company's augmented reality technology in the automotive sector. This partnership highlighted the potential for Mishor 3D's solutions to be integrated into mainstream vehicle platforms, signaling a strong market fit and strategic interest from major automotive manufacturers.

Company Intelligence Q&A

What is Mishor 3D's core product?
Mishor 3D's core product is ShadowBox, a flexible and scalable Augmented Reality rendering engine designed for integration into vehicle Head Units, Heads Up Displays (HUD), and wearable displays.
When was Mishor 3D founded?
Mishor 3D was founded in January 2010.
Which major automotive company selected Mishor 3D's navigation systems?
In October 2014, Ford selected Mishor 3D's navigation systems, integrating the company's augmented reality technology.
What is the primary sector Mishor 3D operates in?
Mishor 3D operates primarily in the Automotive & Mobility Technologies sector, focusing on augmented reality solutions for drivers.
What is the current status of Mishor 3D?
Mishor 3D is currently in the process of selling its intellectual property and all related products and assets to interested parties, and is listed as Non Active as of December 2014.

External links