Company Overview
Snapshot
Founded in January 2021 by Shir Cofman and Tomer Rosenbaum, MISTRIX operates with 1–10 employees. The company secured a grant from the Israel Innovation Authority in May 2022.
Business overview
MISTRIX develops an artificial intelligence SaaS platform designed to create hyper-personalized experiences for online beauty stores. The platform leverages AI to analyze customers' facial features, skin tone, and personal taste, enhancing the shopping experience. MISTRIX primarily serves the e-commerce and beauty industries, operating within the Business Software sector with a focus on Sales & Marketing Solutions and e-Commerce Tools.
Log in to access full profile ›Company Intelligence Q&A
- What is MISTRIX's core technology?
- MISTRIX utilizes an artificial intelligence SaaS platform that incorporates machine learning and image recognition to analyze customer facial features, skin tone, and personal taste for hyper-personalized beauty campaigns.
- When was MISTRIX founded and by whom?
- MISTRIX was founded in January 2021 by co-founders Shir Cofman, who serves as CEO, and Tomer Rosenbaum, the CTO.
- What markets does MISTRIX target?
- MISTRIX targets the commerce and retail sectors, specifically focusing on consumer goods within the beauty and cosmetics industry, as well as e-commerce platforms and omni-channel distribution.
- What type of funding has MISTRIX received?
- MISTRIX received a grant from the Israel Innovation Authority in May 2022.
- What is the current product stage of MISTRIX's platform?
- MISTRIX's platform is currently in the Alpha stage, indicating it is an early version undergoing internal testing and development.