Mixed.Place

Augmented and Mixed-reality Infrastructure

Business Software
Private

Company Overview

Snapshot

Founded in May 2017 by Alon Melchner, Mixed.Place operates with 1–10 employees. The company has raised $750,000 across one funding round from PPI Worldwide. In February 2019, Mixed.Place integrated its mixed reality content at two of Europe's largest retail chains.

Business overview

Mixed.Place is developing a platform that enables users to position mixed-reality digital content over the physical world. The company's solution combines Mixed Reality and Metaverse experiences for retail to increase sales, engagement, and loyalty, while also reducing manpower costs and improving service. It allows users to create, design, and share digital overlays for precise integration into physical spaces, both indoors and outdoors, serving markets such as retail, tourism, and museums.

Strategic signal

In November 2020, Mixed.Place collaborated with Partner TV to launch a mixed reality 'Over the Moon' game app for a Netflix Original. This initiative demonstrates the company's capability to integrate its mixed reality technology into entertainment and media, signaling potential for broader applications beyond retail and validating its platform's versatility for content providers.

Company Intelligence Q&A

When was Mixed.Place founded?
Mixed.Place was founded in May 2017 by serial entrepreneur Alon Melchner.
What is the core technology of Mixed.Place?
Mixed.Place develops augmented and mixed-reality infrastructure, enabling users to overlay digital content onto the physical world for various applications, including retail and entertainment.
What significant partnership did Mixed.Place announce in 2020?
In November 2020, Mixed.Place partnered with Partner TV to launch a mixed reality 'Over the Moon' game app, based on a Netflix Original.
What was a key commercial milestone for Mixed.Place in 2019?
In February 2019, Mixed.Place integrated its mixed reality content at two of Europe's largest retail chains, demonstrating its commercial application in the retail sector.
What was the initial funding for Mixed.Place?
In March 2018, Mixed.Place raised $750,000 in a seed funding round from investor PPI Worldwide.

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