Mobile Research Labs

Company Overview

Snapshot

Founded in April 2009 by Omri Halevi and Aron Weiss, Mobile Research Labs operates with 1–10 employees. The company secured a UK Audio Context Patent in October 2015, reinforcing its technological capabilities in media consumption measurement.

Business overview

Mobile Research Labs (MRL) provides a service that measures consumer media consumption unobtrusively throughout the day using its proprietary ACR (Automatic Content Recognition) technology. Their software-based solution can be deployed on mobile phones as a standalone app or integrated via an SDK into third-party applications. The service offers independent ACR tools capable of identifying both long and short-form media, whether live or offline. Designed for scalability, MRL's technology enables intense measurement scenarios in real-time, facilitating on-the-fly metric creation and actionable triggers based on detected information. The company operates within the Business Software sector, focusing on digital media, advertising, and behavior analytics, serving global markets with a B2B business model.

Strategic signal

In October 2015, Mobile Research Labs secured a UK Audio Context Patent. This patent signals the company's commitment to intellectual property protection and its innovative approach to media consumption measurement, potentially strengthening its competitive position in the digital media and advertising technology landscape.

Company Intelligence Q&A

What is Mobile Research Labs' core technology?

Mobile Research Labs utilizes Automatic Content Recognition (ACR) technology to unobtrusively measure consumer media consumption through software deployed on mobile phones, either as an app or an SDK.

When was Mobile Research Labs founded?

Mobile Research Labs was founded in April 2009.

Who are the founders of Mobile Research Labs?

Mobile Research Labs was co-founded by Omri Halevi and Aron Weiss.

Did Mobile Research Labs acquire any companies?

In May 2012, Mobile Research Labs acquired Mediaguide.

What significant intellectual property milestone did Mobile Research Labs achieve?

In October 2015, Mobile Research Labs was granted a UK Audio Context Patent, as reported by mrweb.com.