mobli

Company Overview

Snapshot

Founded in August 2008 by Emmanuel Merali, mobli operated with 11–50 employees. The company raised a total of $86.05 million across 4 funding rounds from 7 investors. A significant milestone for mobli was the acquisition of its patent by Snap for $7.7 million in April 2017.

Business overview

mobli developed a social platform for capturing and sharing photos and videos, offering users visual effects and tools to engage with communities based on interests, follow locations and hashtags, and broadcast live events. The company aimed to connect individuals globally, allowing them to experience the world through others' eyes, operating within the Media & Entertainment Technologies sector.

Strategic signal

In April 2017, Snap acquired a crucial geofilter patent from mobli for $7.7 million. This acquisition highlights the strategic value of mobli's intellectual property in visual content editing and location-based features, signaling the continued relevance of its technological contributions within the social media and digital content landscape, even after its operational status changed.

Company Intelligence Q&A

What was a significant intellectual property transaction for mobli?

In April 2017, Snap acquired a patent from mobli for $7.7 million. The patent was titled 'Methods and systems of providing visual content editing functions' (US#20160373805, US#9459778).

Which company did mobli acquire in September 2014?

In September 2014, mobli acquired Pheed, a social media platform.

When did mobli launch its new visual search engine?

In June 2015, mobli launched a new visual search engine, with its EyeIn smart visual search crowdsourcing images for publishers.

When did mobli partner with Takehollywood on video content?

In January 2015, mobli Media partnered with Takehollywood to collaborate on video content.