Moblin

Company Overview

Snapshot

Founded in February 2007 by Ofer Eitan, Niv Sharoni, and Omri Argaman, Moblin operated with 11–50 employees. The company was acquired by Zoomd in November 2017.

Business overview

Moblin was a global mobile marketing company that provided a mobile app distribution platform and proprietary marketing tools for brands. The company leveraged big data, programmatic buying, machine learning, and a unique analytic platform to enhance app visibility, drive publisher revenue, and connect brands with their audiences. Moblin specialized in planning, executing, tracking, and optimizing mobile campaigns across a vast network of publishers, ad networks, exchanges, and media partners, focusing on user acquisition through various media mixes for different verticals and targeted goals. The company operated within the Business Software sector, specifically in Sales & Marketing Solutions and Advertising Platforms, with a core technology in Artificial Intelligence and Machine Learning.

Strategic signal

In November 2017, Moblin was acquired by Zoomd, marking a significant exit for the company. This acquisition indicates a strategic consolidation within the mobile marketing and advertising technology landscape, with Moblin's platform and tools likely integrated to enhance Zoomd's offerings in user acquisition and campaign optimization.

Company Intelligence Q&A

When was Moblin founded?

Moblin was founded in February 2007.

Who were the founders of Moblin?

Moblin was founded by Ofer Eitan, Niv Sharoni, and Omri Argaman.

What is Moblin's primary business?

Moblin provided a mobile app distribution platform and proprietary marketing tools for brands, focusing on mobile marketing and advertising.

What technology did Moblin utilize in its platform?

Moblin utilized big data, programmatic buying, and machine learning via rules, along with a unique analytic platform, to increase app visibility and drive publisher revenue.