Moblin
Mobile Marketing and Advertising
Company Overview
Snapshot
Founded in February 2007 by Ofer Eitan, Niv Sharoni, and Omri Argaman, Moblin operated with 11–50 employees. The company was acquired by Zoomd in November 2017.
Business overview
Moblin was a global mobile marketing company that provided a mobile app distribution platform and proprietary marketing tools for brands. The company leveraged big data, programmatic buying, machine learning, and analytics to enhance app visibility, drive publisher revenue, and connect brands with their audiences. Moblin specialized in planning, executing, tracking, and optimizing mobile campaigns across various publishers, ad networks, exchanges, and media partners, focusing on user acquisition through diverse media mixes for different verticals and goals. It operated within the Business Software sector, specifically in Sales & Marketing Solutions and Advertising Platforms.
Strategic signal
Moblin was acquired by Zoomd in November 2017, marking a strategic exit for the mobile marketing company. This acquisition integrated Moblin's mobile app distribution platform and marketing tools into Zoomd's offerings, signaling a consolidation in the mobile advertising technology landscape and providing Zoomd with enhanced capabilities in user acquisition and campaign optimization.
Log in to access full profile ›Company Intelligence Q&A
- When was Moblin founded?
- Moblin was founded in February 2007.
- Who were the founders of Moblin?
- Moblin was founded by Ofer Eitan, Niv Sharoni, and Omri Argaman.
- What is Moblin's primary business?
- Moblin provided a mobile app distribution platform and proprietary marketing tools for brands, focusing on mobile marketing and advertising.
- What technology did Moblin utilize in its platform?
- Moblin utilized big data, programmatic buying, and machine learning via rules, along with a unique analytic platform, to increase app visibility and drive publisher revenue.