Moolta

Company Overview

Snapshot

Founded in January 2011 by Noam Schwartz, Ohad Winnykamien, and Alon Porat, Moolta operates with 1–10 employees. The company has completed one disclosed funding round. In January 2012, Moolta secured seed funding.

Business overview

Moolta provides a web and mobile platform designed for creating video challenges. The company's core technology enables users to raise money for charity and personal causes by completing video-based challenges. Moolta serves both consumers, by offering community-generated challenges and cash prizes, and businesses, by allowing advertisers and partners to create gamified branded challenge arenas. It operates within the Business Software sector, specifically targeting Social Media and Advertising, and utilizes web-based platforms and interfaces.

Company Intelligence Q&A

What is Moolta's primary business model?

Moolta operates on both B2C and B2B business models. It engages consumers through challenges for charity and personal causes, and partners with advertisers to create branded challenge arenas.

When was Moolta founded and by whom?

Moolta was founded in January 2011 by Noam Schwartz, who serves as CEO, Ohad Winnykamien, the CTO, and Alon Porat, VP Products.

What is Moolta's main product offering?

Moolta offers a web and mobile platform where users can create and participate in video challenges to raise money for charity or personal causes, earn virtual currency, and interact with branded content.

What was a key early milestone for Moolta?

In January 2012, Moolta secured seed funding in its first disclosed funding round.

What kind of challenges does Moolta facilitate?

Moolta facilitates video challenges where users can perform dares or take up challenges to raise money. It also presents community challenges with cash prizes and allows advertisers to create branded challenges.