Moon Active

Company Overview

Snapshot

Founded in April 2011 by Samuel Albin, Moon Active operates with over 2,000 employees. The company has secured funding across 6 rounds from 7 investors, including Insight Partners. In November 2021, Moon Active's valuation surged to $5 billion following a significant funding round.

Business overview

Moon Active is a game development company that creates engaging, action-filled games for iOS, Android, and Facebook platforms. The company focuses on providing high-quality entertainment experiences and connecting a global user base through its titles like Coin Master, Super Sam, Bitter Sam, and WonderBall. Operating within the Media & Entertainment Technologies sector, Moon Active serves the consumer goods market, specifically targeting the toys and games segment with its B2C business model.

Strategic signal

Moon Active is undergoing a period of significant organizational restructuring, marked by multiple rounds of layoffs. In January 2026, the company implemented a second round of layoffs, affecting 110 employees globally, including 30 in Israel. This follows earlier workforce optimizations in January 2025 that impacted dozens of employees, despite the company reporting record revenues of $2 billion in 2024. These actions signal a strategic realignment to optimize company structure and operations, which could indicate a focus on efficiency and profitability amidst a challenging market.

Company Intelligence Q&A

What was Moon Active's valuation in its November 2021 funding round?

In November 2021, Moon Active's valuation surged to $5 billion following a funding round that included.

What was the nature of the workforce changes at Moon Active in January 2026?

In January 2026, Moon Active implemented a second round of layoffs, affecting 110 employees worldwide, including 30 in Israel, as part of an organizational restructuring.

Which company did Moon Active acquire in December 2020?

In December 2020, Moon Active acquired Melsoft, a deal that was valued at over $100 million.

What was the strategic rationale behind the January 2025 layoffs at Moon Active?

In January 2025, Moon Active stated that global staff cuts were part of an “organizational restructuring implemented to align the company’s structure with its strategy,” despite achieving record revenues of $2 billion in 2024.

What is the status of Moon Active's new office lease in Givatayim?

In June 2026, Moon Active committed to a 10-year lease for 22,000 square meters in Tidhar's Beyond Towers project in Givatayim, a deal estimated at $110 million.