Playermaker

Company Overview

Snapshot

Founded in March 2014 by Guy Aharon and Sivan Postelnik, Playermaker operates with 51–200 employees. The company has raised $50M across two funding rounds from five investors. In September 2023, Playermaker received FIFA approval to track player performance in official games, marking a significant regulatory and market validation milestone.

Business overview

Playermaker develops a soccer coaching tool that utilizes motion sensors installed on players' shoes to track and analyze physical, technical, tactical, and biomechanical data. The technology also auto-tags video for analysis, without impacting player performance. The company built a comprehensive soccer database to train machine-learning algorithms, enabling them to interpret movements and adapt to unpredictable game situations. Playermaker's solutions serve the sports and fitness industries, operating within the Media & Entertainment Technologies sector, and can function as a standalone product or complement existing GPS tracking systems.

Strategic signal

In September 2023, Playermaker secured FIFA approval to track player performance in official games. This regulatory clearance is a significant validation of the company's technology and opens up substantial market opportunities within professional football, signaling to investors a clear path for broader adoption and integration into elite sports ecosystems.

Company Intelligence Q&A

What is Playermaker's core technology?

Playermaker utilizes motion sensors embedded in players' shoes to collect physical, technical, tactical, and biomechanical data, which is then analyzed by machine-learning algorithms trained on a comprehensive soccer database.

When was Playermaker founded and by whom?

Playermaker was founded in March 2014 by Guy Aharon and Sivan Postelnik.

What was a significant recent regulatory achievement for Playermaker?

In September 2023, Playermaker received approval from FIFA to track player performance in official games, allowing its technology to be used in competitive matches.

Which soccer star became a brand ambassador for Playermaker?

In March 2022, Playermaker signed Liverpool soccer star Harvey Elliot as a brand ambassador.

What was a key strategic partnership for Playermaker in 2019?

In September 2019, Playermaker became the first performance partner to the BetVictor Northern Premier Football League.