MUGO

Company Overview

Snapshot

Founded in February 2016 by Ori Segal, Shay Goldberg, and Roman Slutsky, MUGO operates with 1–10 employees. The company was acquired by Deezer in July 2020, marking a significant exit in the social music player market.

Business overview

MUGO develops a social music player that enables users to listen to music collaboratively from various locations. Its core technology facilitates live, 360-degree VR performances, personalized playlist creation based on mood, and a music discovery service. The company serves the Media & Entertainment and Music industries, operating within the Social Media and Advertising sector.

Strategic signal

The acquisition of MUGO by streaming giant Deezer in July 2020 signals a strategic consolidation within the music streaming and social entertainment landscape. This move indicates Deezer's interest in integrating social music experiences and potentially MUGO's VR performance capabilities into its platform, highlighting the increasing value placed on interactive and shared music consumption.

Company Intelligence Q&A

What was MUGO's most significant corporate event?

MUGO was acquired by Deezer in July 2020, leading to its current inactive status.

When was MUGO founded and by whom?

MUGO was founded in February 2016 by Ori Segal, Shay Goldberg, and Roman Slutsky.

Did MUGO receive any strategic partnerships?

In May 2018, MUGO announced a strategic partnership with Mexican broadcaster TV Azteca.

What recognition did MUGO receive in 2017?

In November 2017, MUGO was selected as the Most Promising Israeli Startup of 2017.

What is MUGO's primary business model?

MUGO operates with a Business-to-Consumer (B2C) business model, targeting individual users for its social music player services.