MUGO

Company Overview

Snapshot

Founded in February 2016 by Ori Segal, Shay Goldberg, and Roman Slutsky, MUGO operated with 1–10 employees. The company was acquired by Deezer in July 2020, marking a significant exit in the media and entertainment technology sector.

Business overview

MUGO developed a social music player that enabled users to listen to music collaboratively from various locations. Its core technology facilitated live, 360-degree VR performances, customized playlist creation based on mood, and personalized music discovery services. The platform also allowed users to follow DJs and access their curated playlists, serving the broader media and entertainment industries with a focus on social and interactive music experiences.

Strategic signal

In July 2020, MUGO was acquired by streaming giant Deezer. This acquisition signals a strategic move by Deezer to integrate MUGO's social music and interactive features, enhancing its own platform's capabilities and user engagement in the competitive music streaming market. For investors, this demonstrates the value of innovative social features within the digital content and entertainment sector.

Company Intelligence Q&A

When was MUGO acquired?

MUGO was acquired by Deezer in July 2020.

Which company acquired MUGO?

Streaming giant Deezer acquired MUGO in July 2020.

What was a significant partnership for MUGO?

In May 2018, MUGO announced a strategic partnership with Mexican broadcaster TV Azteca.

When was MUGO selected as the most promising Israeli startup?

In November 2017, MUGO was selected as the most promising Israeli startup of 2017.

Who are the founders of MUGO?

MUGO was founded by Ori Segal, Shay Goldberg, and Roman Slutsky.