my6sense

White-label Advertising Solution

Business Software
Non Active, Aug 2020 ceased to operate

Company Overview

Snapshot

Founded in October 2006 by Avinoam Rubinstain, my6sense operated with 1–10 employees. The company secured a total of $7.5M across four funding rounds, focusing on enhancing its AI technology for programmatic native advertising.

Business overview

my6sense provides an open-source, programmatic, white-label native advertising platform designed for ad networks, media companies, group publishers, DSPs, and SSPs. The company's core technology utilizes patented AI to analyze content and user data, building user models to deliver highly relevant content and advertisements. It serves markets in the United States and Israel, operating within the Business Software sector, specifically focusing on Advertising Platforms, Sales & Marketing Solutions, and Artificial Intelligence.

Strategic signal

In September 2017, my6sense significantly enhanced its AI technology within its white-label programmatic native platform and exchange. This development aimed to boost revenue and user engagement while maintaining a strong focus on user experience, signaling the company's commitment to leveraging advanced AI for more effective and user-centric advertising solutions.

Company Intelligence Q&A

What is my6sense's primary business model?
my6sense operates on a B2B model, providing its white-label programmatic native advertising platform to businesses such as ad networks, media companies, and publishers.
When was my6sense founded and by whom?
my6sense was founded in October 2006 by Avinoam Rubinstain.
What significant technology enhancement did my6sense announce in 2017?
In September 2017, my6sense announced enhancements to its AI technology within its white-label programmatic native platform and exchange, aiming to increase revenue and user engagement.
What was a key strategic leadership appointment for my6sense in 2018?
In June 2018, my6sense named mobile marketing pioneer Ivan Braiker as its Chief Strategy Officer.
What was my6sense recognized for in December 2018?
In December 2018, my6sense was recognized as the 'Native Ad Platform of the Year' and became the first native ad platform to offer real-time malvertising protection for OpenRTB.

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