MyRoll
Organize, Discover and Share Photos that Matter Most to You
Company Overview
Snapshot
Founded in January 2012 by Ron Levy and Adi Ashkenazi, MyRoll operated with 1–10 employees. The company raised a total of $2.45 million across two funding rounds from eight investors. MyRoll was acquired by AVG Technologies in November 2015.
Business overview
MyRoll developed a mobile application designed to organize, discover, and share photos and videos. The company's core technology leveraged contextual and behavioral analysis, alongside computer vision, to identify and highlight significant moments within a user's photo and video collection, such as smiling faces, optimal lighting, and clear focus. MyRoll aimed to simplify the sharing of these memories across various platforms including email, Facebook, WhatsApp, and SMS, primarily serving consumers in the digital content engagement and entertainment sector.
Strategic signal
In November 2015, AVG Technologies acquired MyRoll, signaling a strategic move by AVG to integrate MyRoll's photo management and computer vision technologies into its existing product offerings. This acquisition underscored the increasing value placed on intelligent photo organization and sharing capabilities within the mobile software market, indicating a consolidation trend where larger technology firms sought to enhance their platforms with advanced media management features.
Log in to access full profile ›Company Intelligence Q&A
- When was MyRoll acquired and by whom?
- MyRoll was acquired by AVG Technologies in November 2015.
- How much capital did MyRoll raise in total?
- MyRoll raised a total of $2.45 million across two funding rounds. This included a $450,000 seed round in October 2012 and a $2 million round in April 2014.
- Who were the founders of MyRoll?
- MyRoll was founded by Ron Levy and Adi Ashkenazi.
- What was a key strategic development for MyRoll in July 2014?
- In July 2014, the photo app Flayvr rebranded as MyRoll, aiming to become the default mobile gallery for users.
- Which investors participated in MyRoll's April 2014 funding round?
- In April 2014, MyRoll received investment from Kaedan Capital and Aviv Venture Capital.