mySupermarket
Grocery Shopping Comparison Site
Business Software
Non Active, Mar 2020 ceased to operate
Company Overview
Snapshot
Founded in January 2005 by Amir Ofer, mySupermarket operated with 1-10 employees. The company raised a total of $32.8 million across 5 funding rounds from 3 investors. In March 2020, mySupermarket ceased operations.
Business overview
mySupermarket was an eCommerce platform that provided brands with access to monthly grocery shoppers. The company's core technology enabled businesses to target and engage ROPO (research online, purchase offline) shoppers, offering media advertising and in-depth analytics. It served the retail and food retail industries, operating within the e-Commerce Tools sector, and collected vast amounts of FMCG data for market share, NPD pricing, and promotional insights.
Company Intelligence Q&A
- What is mySupermarket's primary business model?
- mySupermarket operated with both B2B and B2C business models, also engaging in a B2B2C approach.
- When did mySupermarket cease operations?
- mySupermarket ceased to operate in March 2020.
- What was the last disclosed funding round for mySupermarket?
- mySupermarket's last disclosed funding was a D Round in April 2012, with participation from Greylock and WPP Ventures
- Which investors participated in mySupermarket's C Round funding?
- In October 2010, mySupermarket received C Round funding from Greylock and Pitango VC.
- What type of data did mySupermarket provide to brands?
- mySupermarket provided brands with FMCG data collected daily, offering insights into real-time market share, NPD pricing, and promotional data.