mySupermarket

Company Overview

Snapshot

Founded in January 2005 by Amir Ofer, mySupermarket operated with 1–10 employees. The company raised $32.8M across 5 funding rounds from 3 investors, including Greylock and Pitango VC. In November 2014, mySupermarket launched an insights service, expanding its offerings beyond price comparison.

Business overview

mySupermarket was an eCommerce platform designed to connect brands with grocery shoppers. The company provided tools for businesses to target and engage ROPO (research online, purchase offline) shoppers, leveraging data to show that nearly half of online viewers purchased products in-store within two days. Its core technology offered media advertising, in-depth analytics, A/B testing capabilities, and shopper journey data. mySupermarket operated in the online retail and supermarket sectors, providing real-time market share, NPD pricing, and promotional data, alongside customized reports for brands.

Strategic signal

In November 2014, mySupermarket launched a new insights service, signaling a strategic expansion beyond its core price comparison offering. This move indicated the company's intent to leverage its extensive FMCG data to provide deeper value to brands, moving into business intelligence and analytics. For investors, this highlighted a potential shift towards a more data-driven B2B model, enhancing revenue streams and market relevance.

Company Intelligence Q&A

What is mySupermarket's current operational status?

mySupermarket is currently non-active, having ceased operations in March 2020.

Who founded mySupermarket and when?

mySupermarket was founded in January 2005 by Amir Ofer.

What was the total capital raised by mySupermarket?

mySupermarket raised a total of $32.8M across 5 funding rounds.

What significant product development did mySupermarket announce in late 2014?

In November 2014, mySupermarket launched an insights service, providing brands with access to market data and analytics.