Company Overview
Snapshot
Founded in January 2005 by Benny Arbel, myThings operates with 11–50 employees. The company has secured $50 million in total capital across 6 funding rounds from 8 investors. In June 2017, myThings received follow-on investment from Viola Ventures.
Business overview
myThings provides cross-device performance advertising solutions for eCommerce brands, specializing in personalized retargeting campaigns across desktop, mobile, and Facebook. The company's technology personalizes over 5 billion impressions monthly for major eCommerce clients in 30 markets, including Adidas, Walmart, and Microsoft. It offers advertisers full visibility into audience performance patterns and creates customized programmatic campaigns to meet specific business goals. myThings leverages deep programmatic inventory access through integrations with over 16 ad exchanges, including Facebook Exchange, and maintains direct media partnerships with numerous publishers and premium media networks. The company operates within the Business Software sector, focusing on Advertising Platforms and serving the Media & Entertainment and Enterprise & Professional Services markets.
Strategic signal
In May 2014, myThings partnered with ComScore to integrate brand safety technology into its advertising solutions. This collaboration signaled a strategic move to enhance the reliability and trustworthiness of its programmatic ad campaigns, addressing a critical concern for advertisers and reinforcing the company's commitment to delivering high-quality, secure advertising environments.
Log in to access full profile ›Company Intelligence Q&A
- When was myThings founded?
- myThings was founded in January 2005 by Benny Arbel.
- What is myThings' primary business?
- myThings provides customized programmatic ad solutions, focusing on cross-device performance advertising and personalized retargeting campaigns for eCommerce brands.
- What was a significant partnership for myThings?
- In May 2014, myThings partnered with ComScore to incorporate brand safety technology into its advertising platform.
- What was the total capital raised by myThings?
- myThings raised a total of $50 million across 6 funding rounds.