Company Overview
Snapshot
Founded in January 2005 by Benny Arbel, myThings operates with 11–50 employees. The company has raised $50 million across 6 funding rounds from 8 investors. In June 2017, myThings secured an E Round of funding, with participation from Viola Ventures.
Business overview
myThings delivers cross-device performance advertising solutions for eCommerce brands. The company specializes in personalized retargeting campaigns across desktop, mobile, and Facebook, managing over 5 billion impressions monthly for major eCommerce clients globally. Its technology provides advertisers with detailed visibility into audience performance patterns and enables the creation of customized programmatic campaigns to achieve specific business goals. myThings integrates with more than 16 ad exchanges, including Facebook Exchange and leading mobile exchanges, and maintains direct media partnerships with numerous publishers and premium media networks, operating within the Business Software sector, specifically in Advertising Platforms.
Strategic signal
In May 2014, myThings partnered with ComScore for brand safety technology. This collaboration signaled a strategic move to enhance the reliability and integrity of its programmatic advertising solutions, addressing a critical concern for advertisers and reinforcing the company's commitment to delivering secure and effective campaigns.
Log in to access full profile ›Company Intelligence Q&A
- What is myThings' primary business?
- myThings provides customized programmatic advertising solutions, focusing on personalized retargeting campaigns for eCommerce brands across various devices and platforms.
- When was myThings founded?
- myThings was founded in January 2005.
- Who is a key founder of myThings?
- Benny Arbel is a founder and CEO of myThings.
- What was a significant partnership for myThings?
- In May 2014, myThings partnered with ComScore to integrate brand safety technology into its advertising solutions.
- What was myThings' last disclosed funding round?
- In June 2017, myThings secured an E Round of funding, with participation from Viola Ventures.