Natural Intelligence

Company Overview

Snapshot

Founded in February 2009 by Nir Greenberg, Natural Intelligence operates with over 500 employees. The company partnered with JD Power in March 2026 to launch a next-generation auto insurance marketplace.

Business overview

Natural Intelligence specializes in intent marketing, developing and operating comparison websites that facilitate high-value customer acquisition for prominent brands. The company's core technology focuses on identifying high-intent users who have not yet demonstrated brand preference, simplifying their decision-making process, and building brand consideration. This approach aims to deliver a strong return on investment for brands across various industries, operating within the Business Software sector, specifically in Sales & Marketing Solutions, e-Commerce Tools, and Advertising Platforms.

Strategic signal

In June 2026, Natural Intelligence announced a workforce optimization initiative, including layoffs of over 30 employees, alongside a broader restructuring. This strategic move, occurring amidst shifts in the advertising market, indicates the company's proactive adaptation to market dynamics and a focus on operational efficiency to maintain profitability and strategic alignment.

Company Intelligence Q&A

What is Natural Intelligence's primary business model?

Natural Intelligence operates on a B2B2C and B2B business model, providing intent marketing solutions that connect high-intent users with leading brands through comparison websites.

What was a significant recent strategic partnership for Natural Intelligence?

In March 2026, Natural Intelligence partnered with JD Power to launch a next-generation auto insurance marketplace, combining performance marketing with business-critical data and intelligence.

What recent organizational change occurred at Natural Intelligence?

In June 2026, Natural Intelligence initiated a restructuring and workforce optimization, including layoffs of over 30 employees, in response to changes in the advertising market.

Has Natural Intelligence made any recent executive appointments?

In September 2025, Smadar Levi joined Natural Intelligence as Chief Finance Officer, bringing extensive managerial experience from her previous role at MyHeritage.

How is Natural Intelligence integrating AI into its operations?

In May 2026, Natural Intelligence's CTO, Lior Schachter, collaborated with Prof. Lior Zalmanson from Tel Aviv University's AI Lab to monitor the integration of AI into the company's processes, yielding surprising impacts.