Personali

AI-powered Incentive Platform

Business Software

Acquired (Inactive) by Namogoo on May 2020 - closed due to acquisition

Company Overview

Snapshot

Founded in June 2011 by Noam Javits (Jay) and Keren Zimmerman, Personali operates with 1-10 employees. The company raised $13.6 million across 3 funding rounds from 3 investors. Personali was acquired by Namogoo in May 2020.

Business overview

Personali develops an AI-powered incentive platform designed to enhance sales and profitability for retailers. The platform utilizes artificial intelligence and machine learning to analyze shoppers' emotional responses, enabling precision targeting with personalized incentives. This technology helps accelerate sales growth, optimize profitability, and increase customer loyalty by delivering seamless shopper experiences online and offline. Personali serves large online retailers across Europe, North America, and South America, operating within the Business Software sector, specifically focusing on Sales & Marketing Solutions and eCommerce Platforms.

Strategic signal

In May 2020, Personali was acquired by Namogoo, a company specializing in preventing customer journey hijacking. This acquisition allowed Namogoo to integrate Personali's AI-powered behavioral analytics for personalizing in-site incentives, thereby expanding its service offerings to e-commerce clients and strengthening its position in the market for online retail optimization.

Company Intelligence Q&A

What was a significant corporate milestone for Personali?: Personali was acquired by Namogoo in May 2020. This acquisition integrated Personali's behavioral analytics capabilities into Namogoo's platform to enhance services for e-commerce clients.
When was Personali founded and by whom?: Personali was founded in June 2011 by Noam Javits (Jay) and Keren Zimmerman.
Which investors participated in Personali's June 2015 funding round?: In June 2015, Personali received funding from Norwest Venture Partners and Cedar Fund.
What was Personali's initial product offering?: In April 2012, Netotiate, the company's former name, launched an industry-first consumer-to-merchant negotiation platform designed to revolutionize the online shopping experience by allowing consumers to make anonymous offers to merchants.
Which investors participated in Personali's June 2011 funding round?: In June 2011, Personali received funding from Cedar Fund and Gemini.

External links

Personali — full profile (machine-readable)

Personali helps retailers increase sales and profitability through personalized segmented incentives. The company's AI-powered incentive platform offers the ability to elicit, capture, and harness shoppers' emotional responses in order to engage customers and encourage them to spend more. The platform enables retailers to perform precision targeting of shoppers with personalized incentives, ultimately accelerating sales growth, optimizing profitability, increasing customer loyalty, and helping to deliver seamless shopper experiences offline and online. Personali's platform has been adopted by large online retailers in Europe, North America, and South America, generating over $1 billion in sales growth over 150 million consumers worldwide.

Facts
Name	Personali
One-liner	AI-powered Incentive Platform
Type	Startup
Primary sector	Business Software
Founded	2011
Employees	1-10
Employees (exact)	10
HQ / location	Tel Aviv-Yafo, Yigal Alon Street 126, Tel Aviv-Yafo, Israel, Center District
Product stage	Released
Website	http://www.personali.com/
LinkedIn	https://www.linkedin.com/company/2005428
Crunchbase	netotiate
IL Registrar	514624188

Facts

Name

Personali

One-liner

AI-powered Incentive Platform

Type

Startup

Primary sector

Business Software

Founded

2011

Employees

1-10

Employees (exact)

HQ / location

Tel Aviv-Yafo, Yigal Alon Street 126, Tel Aviv-Yafo, Israel, Center District

Product stage

Released

Website

http://www.personali.com/

https://www.linkedin.com/company/2005428

Crunchbase

netotiate

IL Registrar

514624188

Classification
Sectors	Business Software, Sales & Marketing Solutions
Core technology	Artificial Intelligence, Machine Learning, Platforms & Interfaces
Target customers	Commerce & Retail, Distribution Channels, eCommerce Platforms
Business models	B2B
Tags	personalization, web-platform, sales, behavior-analytics, ecommerce, online-retailers, pricing, customer-retention, conversion-optimization, customer-loyalty, artificial-intelligence, business-intelligence, machine-learning, online-shopping, marketing, targeting, retailers, customer-engagement, emotions-analytics, predictive-analytics

Classification

Sectors

Business Software, Sales & Marketing Solutions

Core technology

Artificial Intelligence, Machine Learning, Platforms & Interfaces

Target customers

Commerce & Retail, Distribution Channels, eCommerce Platforms

Business models

B2B

Date	Round	Amount	Investors
Jun 2015	B Round	$12M	Norwest Venture Partners, Cedar Fund
Jun 2011	A Round	Undisclosed	Cedar Fund, Gemini
Jul 2013	A Round	$1.6M	Cedar Fund

Name	Role	Founder
Dan Baruchi	CEO
Noam Javits (Jay)	Co-founder & President Int.	yes
Keren Zimmerman	Co-founder & President, NA	yes

Date	Source	Summary
May 4, 2020	techcrunch.com	Customer journey hijacking prevention tool Namogoo acquires Personali for its behavioural analytics
Jun 14, 2015	news.nocamels.com	Personali Raises $12M In Funding
Apr 18, 2012	www.prnewswire.com	Netotiate Launches Industry's First Consumer-to-Merchant Negotiation Platform to Revolutionize the Online Shopping Experience

Personali

Company Overview

Snapshot

Business overview

Strategic signal

Company Intelligence Q&A

External links

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