Neura

Company Overview

Snapshot

Founded in January 2013 by Triinu Magi, Ori Shaashua, Gil Mahler, and Gilad Meiri, Neura operated with 1-10 employees. The company raised $39.22 million across 7 funding rounds with 18 investors. Neura was acquired by Otonomo in October 2021.

Business overview

Neura developed a Behavior Intelligence Platform designed to enable organizations to make strategic, data-driven decisions. The platform transforms large volumes of anonymized human behavior and activity signals into actionable insights focusing on population behavior and lifestyle. Neura's brand solution, TheNeura.com, provided behavioral intelligence, audiencing, and CRM enrichment, combined with contextual engagement for increased monetization. The company served markets across various sectors including Automotive & Mobility Technologies, Healthcare, Government, and Financial Institutions.

Strategic signal

In October 2021, Neura was acquired by Otonomo, a smart car data company. This acquisition integrated Neura's behavioral analytics capabilities into Otonomo's platform, signaling a strategic move towards enhancing connected car data with deeper insights into user behavior and activity patterns. For investors, this demonstrated a successful exit for Neura and a consolidation in the automotive data intelligence market, highlighting the value placed on behavioral data in evolving mobility ecosystems.

Company Intelligence Q&A

What was Neura's exit event?

Neura was acquired by Otonomo in October 2021. The terms of the acquisition were not publicly disclosed.

Which investors participated in Neura's September 2019 funding round?

In September 2019, Neura received funding from investors including lead investor Pitango VC.

What was a key product launched by Neura in January 2021?

In January 2021, Neura launched its ViruSafe solution, which was chosen to power Tripadvisor's new "Crowdfree" COVID-19 protection for consumers.

What significant product announcement did Neura make in May 2018?

In May 2018, Neura announced True Personas, described as the world's first physical world-derived personas, aimed at enhancing customer understanding.