Nexxen

Company Overview

Snapshot

Founded in May 2005, Nexxen operates with 51–200 employees. The company has secured $72 million in total capital across 6 funding rounds from 8 investors. A significant milestone for the company was its acquisition by Nexxen in July 2022.

Business overview

Nexxen, formerly Amobee, is a digital marketing technology company that delivers data-driven solutions for agencies and brands. It leverages proprietary brand-intelligence technology and a cross-channel digital platform to provide a deeper understanding of target audiences. By analyzing real-time and historical content-consumption trends and sentiment across the digital ecosystem, Nexxen informs media strategies and activation across all channels and devices, aiming to increase ROI on a global scale. The company operates within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms.

Strategic signal

In November 2022, Tremor International highlighted its use of Amobee to enhance its programmatic supply. This indicates a continued strategic integration and utilization of Nexxen's technology within its acquiring entity, signaling ongoing value and operational synergy post-acquisition.

Company Intelligence Q&A

What was a significant acquisition event for the company?

In July 2022, Nexxen was acquired by Nexxen. Previously, in March 2012, the company was acquired by SingTel.

Which investors participated in the August 2008 funding round?

In August 2008, the company received funding from Vodafone Ventures and Telefonica Ventures.

When did Nexxen partner with ITV?

In April 2019, ITV partnered with Amobee (now Nexxen) to launch a new addressable advertising platform.

What was the nature of the partnership with Lotame?

In September 2020, Amobee (now Nexxen) announced a global social data partnership with Lotame for social audience activation.

When did the company complete its acquisition of Turn?

In April 2017, Amobee (now Nexxen) completed its acquisition of Turn to expand its digital marketing technology solutions.