Company Overview
Snapshot
Founded in March 2018 by Yair Marom and Tal Lotan, NINA operated with 201–500 employees. The company raised $4.9 million across three funding rounds. In April 2026, NINA ceased operations.
Business overview
NINA LABS is a Business Software company focused on digitizing the beverage industry. The company developed a smart IoT pourer and a proprietary locking mechanism to transform beverage consumption into real-time digital data. This technology aimed to connect wine and spirits brands directly with consumers, enabling enhanced awareness, improved consumer experiences, and new revenue channels within the food and beverage, hospitality, and restaurant sectors.
Strategic signal
In April 2026, NINA ceased operations, indicating a significant and definitive shift in the company's trajectory. This event signals to investors and innovation teams that the company is no longer an active player in the IoT beverage technology market.
Log in to access full profile ›Company Intelligence Q&A
- What is the current operational status of NINA?
- NINA ceased operations in April 2026.
- When was NINA founded and by whom?
- NINA was founded in March 2018 by Yair Marom and Tal Lotan.
- What was NINA's primary product?
- NINA's primary product was a smart IoT pourer and a proprietary locking mechanism designed to digitize the beverage industry.
- What was a notable customer engagement for NINA?
- In February 2020, the Sacramento Kings adopted a mobile system developed by NINA for ordering mixed drinks in premium spaces at Golden 1 Center, utilizing a digital device on liquor bottles to control pour amounts.