NINA
IoT Beverage Pourer
Company Overview
Snapshot
Founded in March 2018 by Yair Marom and Tal Lotan, NINA operated with 201–500 employees. The company raised $4.9M across three funding rounds. In April 2026, NINA ceased operations.
Business overview
NINA LABS is at the forefront of digitizing the beverage industry with its smart IoT pourer and proprietary locking mechanism. This technology transforms beverage consumption into real-time digital data, offering significant opportunities for the wine and spirits market. The company's core product connects brands directly with consumers at the point of impact, enabling enhanced awareness, improved consumer experiences, and new revenue streams. NINA operates in the Business Software sector, leveraging IoT and behavior analytics to serve the food and beverage, hospitality, and restaurant industries globally.
Strategic signal
In April 2026, NINA ceased operations, indicating a significant and definitive shift in the company's trajectory. This event signals to investors and innovation teams the conclusion of NINA's venture in the IoT beverage pourer market, highlighting the challenges faced in scaling or sustaining its business model.
Company Intelligence Q&A
- What is NINA's primary business?
- NINA LABS develops a smart IoT pourer and proprietary locking mechanism designed to digitize the beverage industry by converting drink pours into real-time digital data, primarily for the wine and spirits market.
- When was NINA founded and by whom?
- NINA was founded in March 2018 by Co-Founder & CEO Yair Marom and Co-founder & CTO Tal Lotan.
- What is the total capital raised by NINA?
- NINA raised a total of $4.9M across three funding rounds.
- What was a significant recent development for NINA?
- In April 2026, NINA ceased its operations, marking the conclusion of its business activities.
- What technology does NINA utilize?
- NINA utilizes IoT (Internet of Things) technology, sensors, and behavior analytics to provide solutions for point-of-sale, inventory management, and customer engagement in the food and beverage sector.