Nir Nursery

Company Overview

Snapshot

Founded in January 1983 by Nitzan Nir and Gideon Nir, Nir Nursery operates with 1–10 employees. The company specializes in plant breeding and propagation, notably expanding its market for wax pot plants in July 2017.

Business overview

Nir Nursery is an agriculture and food technologies company focused on introducing, breeding, acclimating, developing, and propagating plants from the Southern Hemisphere, particularly Australia. The company's core technology involves genetics and biotechnology to obtain new varieties of cut flowers, foliage, flowering potted plants, and garden plants. Nir Nursery serves the agriculture and food industry, with a focus on crops, and produces a significant volume of rooted cuttings, primarily wax flower varieties, for markets including Kenya, South America, and Japan.

Strategic signal

In June 2016, Nir Nursery announced a distribution partnership with Danziger for its plant varieties. This collaboration signals a strategic move to expand market reach and leverage established distribution channels within the floriculture industry, indicating a focus on commercializing its bred plant varieties through strategic alliances.

Company Intelligence Q&A

What is Nir Nursery's primary business?

Nir Nursery introduces, breeds, acclimates, develops, and propagates plants from the Southern Hemisphere to create new varieties of cut flowers, foliage, flowering potted plants, and garden plants.

When was Nir Nursery founded?

Nir Nursery was founded in January 1983.

Who are the founders of Nir Nursery?

Nir Nursery was co-founded by Nitzan Nir and Gideon Nir.

What significant market expansion did Nir Nursery achieve?

In July 2017, Nir Nursery expanded its market for wax pot plants.

What distribution partnership did Nir Nursery establish?

In June 2016, Nir Nursery partnered with Danziger to distribute its plant varieties.