NoomiNoomi

Portable Stroller Rocker

Non Active, Jan 2019 ceased to operate

Company Overview

Snapshot

Founded in January 2015 by Nati Benodiz and Shay Tarrab, NoomiNoomi operated with 1–10 employees. The company secured funding across one round from one investor. In October 2016, NoomiNoomi received crowdfunding from Indiegogo.

Business overview

NoomiNoomi developed a portable stroller rocker designed to comfort and calm babies, thereby freeing parents for other tasks. The core product featured an extension arm that clips to a stroller and a stable surface, mimicking in-utero rhythmic motions. The device also included a speaker with built-in melodies and a USB port for charging, targeting the consumer electronics market within the lifestyle and family sectors globally.

Strategic signal

In September and October 2016, NoomiNoomi garnered media attention from Digital Trends, Ubergizmo, and Cool Business Ideas for its innovative stroller rocker. This coverage highlighted the product's potential to assist busy parents by providing a calming solution for babies, signaling market interest and validation for its unique approach in the baby tech and consumer electronics space.

Company Intelligence Q&A

What is NoomiNoomi's primary product?
NoomiNoomi developed a portable stroller rocker designed to comfort and calm babies by mimicking in-utero rhythmic motions, allowing parents to attend to other tasks.
When was NoomiNoomi founded and by whom?
NoomiNoomi was founded in January 2015 by Nati Benodiz and Shay Tarrab.
What was a notable early funding event for NoomiNoomi?
In October 2016, NoomiNoomi received crowdfunding from Indiegogo, raising $8,894.
What is the current status of NoomiNoomi?
NoomiNoomi is currently non-active, having ceased operations in January 2019.
What media attention did NoomiNoomi receive in late 2016?
In September and October 2016, NoomiNoomi was featured in articles by Digital Trends, Ubergizmo, and Cool Business Ideas, highlighting its stroller rocker for busy parents.