Novacy
Behavioral Intelligence Platform
Company Overview
Snapshot
Founded in March 2022 by Or Biderman, Uria Franko, and Yair Giwnewer, Novacy operates with 1–10 employees. The company has raised $165K across two funding rounds from two investors. In January 2025, Novacy was acquired by Lusha.
Business overview
Novacy specializes in providing a behavioral intelligence platform designed to assist B2B revenue teams in enhancing their sales processes. The company leverages audio, text, and body language analysis to understand prospect perceptions, enabling sales teams to coach, predict, and streamline their efforts. Novacy's technology helps businesses move beyond guesswork to gain insights into prospect sentiments, facilitating informed decision-making and improved sales outcomes within the Business Software sector.
Strategic signal
In January 2025, Novacy was acquired by Lusha, a move that integrates Novacy's AI-powered platform into Lusha's sales intelligence offerings. This acquisition signals a strategic enhancement of Lusha's capabilities in behavioral intelligence and sales analytics, indicating a growing market demand for advanced tools that provide deeper insights into prospect interactions.
Company Intelligence Q&A
- When was Novacy acquired?
- Novacy was acquired by Lusha in January 2025.
- What was the strategic rationale behind Lusha's acquisition of Novacy?
- Lusha acquired Novacy to enhance its sales intelligence offerings with Novacy's AI-powered platform, which specializes in analyzing audio, text, and body language to understand prospect perceptions.
- Who are the founders of Novacy?
- Novacy was founded by Or Biderman, Uria Franko, and Yair Giwnewer.
- What is Novacy's primary focus?
- Novacy focuses on assisting B2B revenue teams by providing a behavioral intelligence platform that uses audio, text, and body language analysis to improve sales processes and outcomes.
- What was Novacy's last disclosed funding round?
- In February 2023, Novacy secured seed funding from AnD Ventures. Prior to this, in April 2022, the company received pre-seed funding from Fusion VC.