NovoRoll
Out-stream Video Ad Units
Company Overview
Snapshot
Founded in January 2015 by Oded Pelled, NovoRoll operates with 1–10 employees. The company secured $2.5M in growth capital in July 2017, across one funding round, from Silicon Valley Bank. This funding was provided to enhance its cross-device video advertising platform and support European and APAC expansion.
Business overview
NovoRoll develops a platform designed to help publishers, SSPs, and ad networks monetize their traffic. The company's core technology introduces high-paying, native, and interstitial out-stream video formats. NovoRoll's solution is engineered to integrate seamlessly with various ad-serving platforms, supporting both VAST and VPAID formats, primarily serving the advertising platforms sector within Business Software.
Strategic signal
In July 2017, NovoRoll secured $2.5 million in growth capital from Silicon Valley Bank. This investment signaled a strategic focus on enhancing its cross-device video advertising platform and driving expansion into European and APAC markets, indicating a clear intent to scale its adtech solutions globally.
Company Intelligence Q&A
- What is NovoRoll's primary business?
- NovoRoll provides out-stream video ad units, helping publishers, SSPs, and ad networks monetize their traffic through high-paying, native, and interstitial video formats.
- When was NovoRoll founded?
- NovoRoll was founded in January 2015.
- Who are the founders of NovoRoll?
- Oded Pelled is a co-founder and Board Member of NovoRoll.
- What significant funding did NovoRoll receive?
- In July 2017, NovoRoll secured $2.5 million in growth capital from Silicon Valley Bank to enhance its cross-device video advertising platform and fuel European and APAC growth.
- What technologies does NovoRoll's solution support?
- NovoRoll's solution is designed to work with any ad-serving platform and supports both VAST and VPAID formats for its video advertising units.