nRoll

Company Overview

Snapshot

Founded in September 2012, nRoll is an advertising technology company with 1–10 employees. The company was acquired by Gix in July 2017.

Business overview

nRoll is an advertising technology company specializing in programmatic real-time bidding, media buying, and campaign management. Its platform leverages advanced machine-learning algorithms to optimize ad campaigns and maximize advertisers' return on investment by analyzing billions of potential ad impressions daily. The company operates within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms, serving enterprise and professional services customers in the marketing and advertising industries globally.

Strategic signal

In July 2017, nRoll was acquired by Gix, as part of a larger acquisition of its parent company Linkury by Algomizer for $11 million. This acquisition signals a strategic consolidation within the adtech market, integrating nRoll's programmatic media buying capabilities into a larger entity and indicating a successful exit for the startup.

Company Intelligence Q&A

What is nRoll's primary focus?

nRoll is an advertising technology company that focuses on programmatic real-time bidding, media buying, and campaign management, utilizing machine-learning algorithms to optimize ad campaigns.

When was nRoll founded?

nRoll was founded in September 2012.

What was a significant corporate milestone for nRoll?

nRoll was acquired by Gix in July 2017. This acquisition was part of Algomizer's acquisition of Linkury for $11 million.

What technology does nRoll use?

nRoll's platform uses advanced machine-learning algorithms to optimize ad campaigns and maximize advertisers' return on investment by analyzing billions of potential ad impressions daily.