nRoll

Company Overview

Snapshot

Founded in September 2012, nRoll operated with 1–10 employees. The company was acquired in July 2017 by Gix.

Business overview

nRoll is an advertising technology company specializing in programmatic real-time bidding, media buying, and campaign management. Its platform leverages advanced machine-learning algorithms to optimize ad campaigns, aiming to maximize advertisers' return on investment by analyzing billions of potential ad impressions daily. The company operates within the Business Software sector, focusing on Sales & Marketing Solutions and Advertising Platforms, serving enterprise and professional services customers in the advertising market globally.

Strategic signal

In July 2017, nRoll was acquired by Gix. This acquisition signals a strategic consolidation within the adtech landscape, indicating Gix's intent to integrate nRoll's programmatic media buying and campaign management capabilities to enhance its own offerings. For investors, this highlights the value placed on advanced machine-learning solutions in advertising technology and the potential for strategic exits in this domain.

Company Intelligence Q&A

What is nRoll's primary focus?

nRoll is an advertising technology company focused on programmatic real-time bidding, media buying, and campaign management, utilizing machine-learning algorithms to optimize ad campaigns.

When was nRoll founded?

nRoll was founded in September 2012.

When was nRoll acquired?

nRoll was acquired by Gix in July 2017.

What technology does nRoll use?

nRoll's platform uses advanced machine-learning algorithms to analyze billions of potential ad impressions daily for campaign optimization.

What markets does nRoll serve?

nRoll serves global markets, targeting enterprise and professional services customers within the advertising sector.