NUVIAD

Company Overview

Snapshot

Founded in October 2014 by Rafi Ton and Doron Gez, NUVIAD operates with 11–50 employees. In January 2018, the company acquired the operational assets of RealVu to enhance its offerings with real-time pre-bid viewability.

Business overview

NUVIAD provides a marketing solution designed to optimize mobile marketing campaigns for marketers, media buyers, exchanges, and networks. The company leverages advanced algorithmic optimization, analysis, and targeting, utilizing "people knowledge" technologies and big data analysis. Its core product, NUVIAD Express, offers automated ad placement management on mobile apps, allowing clients to define target audiences by gender, age, and operating system, and to create ads with budget preferences. NUVIAD operates within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms, serving industries such as Enterprise & Professional Services, Marketing & Sales, Advertising, Media & Entertainment, and Publishing.

Strategic signal

In April 2018, NUVIAD launched Boost For Publishers and inView SSP, aiming to increase ad revenue for publishers by up to 50% through real-time pre-bid viewability. This move signals the company's strategic focus on empowering publishers with advanced tools to maximize their monetization potential and reinforces its position in the competitive ad tech landscape.

Company Intelligence Q&A

What was a significant strategic move for NUVIAD in early 2018?

In January 2018, NUVIAD acquired the operational assets of RealVu. This acquisition was aimed at integrating real-time pre-bid viewability into its offerings for local businesses, advertisers, agencies, and trade desks.

What new products did NUVIAD launch in April 2018?

In April 2018, NUVIAD launched Boost For Publishers and inView SSP. These products were designed to help publishers increase their ad revenue by up to 50% using real-time pre-bid viewability.

What is NUVIAD Express?

NUVIAD Express is a location and people knowledge-centric advertising self-service platform. Announced in August 2016, it allows businesses to manage ad placements on mobile apps, utilizing native ad formats and click-to-call functionalities.

What was NUVIAD's announcement in December 2015?

In December 2015, NUVIAD announced SmaRTB™ Streams for Mobile Media Demand Partners. This initiative aimed to enhance their offerings for partners in the mobile media ecosystem.

Who are the founders of NUVIAD?

NUVIAD was founded by Rafi Ton, who serves as CEO, and Doron Gez, who was a co-founder but is no longer with the company.