Oddity

Company Overview

Snapshot

Founded in June 2013 by Oran Holtzman and Shiran Holtzman-Erel, Oddity operates with over 500 employees. The company has raised a total of $457 million across three funding rounds from five investors. A significant milestone was its public listing on NASDAQ in July 2023.

Business overview

Oddity is a consumer technology company that develops and scales digital-first brands to disrupt the beauty and wellness industries, which are traditionally dominated by offline channels. The company leverages data and artificial intelligence to create tailored product recommendations for customers, identifying consumer needs through data science and developing beauty, wellness, and tech products as solutions. Its core products include POWERMATCH, SpoiledBrain, and Kenzza, serving markets such as the United States, Canada, Israel, and Germany.

Strategic signal

In September 2025, Jefferies expressed a bullish outlook on Oddity, citing the strong growth trajectory of its skincare brand. This analyst endorsement signals continued investor confidence in Oddity's data-driven approach to the beauty and wellness market and its potential for sustained expansion.

Company Intelligence Q&A

When did Oddity go public?

Oddity went public on NASDAQ in July 2023, with a valuation of $2 billion.

What was a key acquisition made by Oddity in 2023?

In March 2023, Oddity acquired Revela, investing $100 million to integrate pharma's AI-based molecule discovery technology into beauty and wellness.

Which company did Oddity acquire in 2021?

In August 2021, Oddity acquired Voyage81, an Israeli AI imaging company.

Who are some of the investors in Oddity's January 2022 funding round?

In January 2022, Oddity received funding from investors including Thomas Tull.

What was the sentiment from Jefferies regarding Oddity in September 2025?

In September 2025, Jefferies expressed a bullish sentiment on Oddity, highlighting the growth of its skincare brand.