Oddity

Company Overview

Snapshot

Founded in June 2013 by Oran Holtzman and Shiran Holtzman-Erel, Oddity operates with over 600 employees. The company has raised a total of $457 million across three funding rounds from 5 investors. A significant milestone for Oddity was its public listing on NASDAQ in July 2023.

Business overview

Oddity is a consumer tech company that develops and scales digital-first brands to disrupt the beauty and wellness industries, which have traditionally been dominated by offline channels. The company leverages data and artificial intelligence to create tailored product recommendations for customers and to identify consumer needs, subsequently developing solutions in the form of beauty, wellness, and tech products. Oddity operates in the Retail Platforms sector, serving markets such as the United States, Canada, Israel, and Germany, with a focus on direct-to-consumer models within consumer goods, specifically beauty and cosmetics.

Strategic signal

In September 2025, Jefferies expressed a bullish outlook on Oddity, citing the skincare brand's growth trajectory. This analyst endorsement signals strong market confidence in Oddity's strategic direction and its ability to sustain growth within the competitive beauty-tech landscape, suggesting potential for continued positive momentum for investors.

Company Intelligence Q&A

When did Oddity go public?

Oddity went public on NASDAQ in July 2023.

What was a key acquisition made by Oddity in 2023?

In March 2023, Oddity acquired Revela, investing $100 million to integrate AI-based molecule discovery technology from the pharmaceutical sector into beauty and wellness.

Which company did Oddity acquire in August 2021?

In August 2021, Oddity acquired Voyage81, an Israeli AI imaging company.

What was a notable funding event for Oddity in January 2022?

In January 2022, Oddity received funding from investors including Thomas Tull.

What was the analyst sentiment towards Oddity in September 2025?

In September 2025, Jefferies maintained a bullish stance on Oddity, highlighting the strong growth of its skincare brand.