Odysii

Company Overview

Snapshot

Founded in November 2003, Odysii operated with 201–500 employees. The company raised $20M across one funding round from two investors. In October 2015, Odysii was acquired by Gilbarco Veeder-Root.

Business overview

Odysii develops software solutions that empower retailers to enhance communication with on-site customers through targeted and dynamic real-time messages. Its core technology analyzes real-time business data to automatically trigger actions based on predefined rules, creating and delivering relevant promotions to strategic in-store devices. Odysii's marketing intelligence solutions aim to influence customer purchasing decisions by providing timely content to the right audience. The company serves retail banks, hotels, retailers, restaurants, and government agencies globally, operating within the Business Software sector, specifically in Sales & Marketing Solutions and Advertising Platforms.

Strategic signal

In October 2015, Odysii was acquired by Gilbarco Veeder-Root for $40 million. This acquisition signals a strategic move by Gilbarco Veeder-Root to integrate Odysii's on-site marketing message solutions, indicating a growing industry focus on enhancing customer engagement and personalized experiences at the point of sale within retail and service environments.

Company Intelligence Q&A

When was Odysii founded?

Odysii was founded in November 2003.

What was a significant corporate event for Odysii?

In October 2015, Odysii was acquired by Gilbarco Veeder-Root for $40 million, as reported by Globes. This acquisition allowed Gilbarco Veeder-Root to integrate Odysii's on-site marketing message solutions.

Which investors participated in Odysii's funding rounds?

In June 2008, Odysii received funding from Giza Venture Capital and Benchmark Capital.

What is Odysii's primary business focus?

Odysii provides software solutions that enable retailers to communicate with on-site customers using targeted and dynamic real-time messages, aiming to influence purchasing decisions.

What is the status of Odysii?

Odysii was acquired by Gilbarco Veeder-Root in October 2015 and is currently inactive.