Odysii

On-site Marketing Message Solutions

Business Software
Acquired (Inactive) by Gilbarco Veeder-Root on Oct 2015 - closed due to acquisition

Company Overview

Snapshot

Founded in November 2003, Odysii operated with 201–500 employees and secured funding across one disclosed round from two investors. The company was acquired by Gilbarco Veeder-Root in October 2015.

Business overview

Odysii developed software solutions designed to enhance on-site customer communication for retailers through targeted, real-time dynamic messages. The company's technology captured client business strategies and analyzed real-time data to trigger actions based on predefined rules, delivering relevant promotions to output devices in strategic in-store locations. Odysii's marketing intelligence solutions aimed to influence purchasing decisions by providing timely content to the right audience, serving retail banks, hotels, retailers, restaurants, and government agencies across more than 25 countries.

Strategic signal

Odysii was acquired by Gilbarco Veeder-Root in October 2015 for $40 million. This acquisition marked a significant exit for the company, indicating the strategic value of its on-site marketing message solutions within the retail technology sector and its potential for integration into broader enterprise offerings.

Company Intelligence Q&A

When was Odysii founded?
Odysii was founded in November 2003.
What was a significant event for Odysii in October 2015?
In October 2015, Odysii was acquired by Gilbarco Veeder-Root for $40 million, marking a significant exit for the company and indicating the strategic value of its on-site marketing message solutions.
Which investors participated in Odysii's funding round in June 2008?
In June 2008, Odysii received investment from Giza Venture Capital and Benchmark Capital.
What is Odysii's primary business?
Odysii provides software solutions that enable retailers to communicate more effectively with on-site customers using targeted and dynamic messages in real time.
What was the employee count range for Odysii?
Odysii had an employee count in the 201–500 range.