Blend

Company Overview

Snapshot

Founded in March 2008 by Lior Libman, Yaron Kaufman, Ofer Shoshan, and Oren Yagev, Blend operates with 201–500 employees. The company has raised $20 million across two funding rounds from one investor. In January 2026, Blend was acquired by Tasq Technologies.

Business overview

Blend is an end-to-end technology-based multi-market enabler that assists brands in localizing their business offerings by understanding local context, culture, and consumer behavior. The company provides a comprehensive platform offering localization services, including content translation and transformation, global marketing, and regulatory services. Leveraging AI-driven language technology, a network of 25,000 expert linguists, and an advanced tech stack, Blend helps global brands establish a native presence in diverse markets worldwide. Its technology integrates with various neural machine translation engines like Google Cloud Translation and Amazon Translate, alongside TMS integrations and API-driven workflows. Blend operates in the Education & Knowledge Technologies sector, serving industries such as Media & Entertainment, Software/Mobile App Development, Pharmaceuticals, Gaming, Healthcare, and Enterprise & Professional Services.

Strategic signal

In May 2024, Blend released a study indicating that 69% of consumers still frequently use automated phone systems. This highlights the continued importance of the voice channel in customer service and signals to investors and innovation teams that demand for high-quality voice localization and CX solutions remains strong, reinforcing Blend's strategic focus on voice recording and contact center localization services.

Company Intelligence Q&A

What was the company's last funding round?

In March 2021, Blend completed a B Round funding, with Fortissimo Capital participating as a lead investor.

What was a key acquisition made by Blend?

In June 2021, Blend acquired GM Voices, a global leader in voice recording and localization services. This acquisition aimed to enhance Blend's platform with voice services and talent, addressing the growing demand for multilingual voice localization.

What insights did Blend's May 2024 consumer survey reveal?

A consumer survey conducted by Blend in May 2024 found that 69% of people call automated phone systems at least a few times per month, with 56% relying on the phone for urgent customer service. The study emphasized the importance of quality voice prompts and voice talent in the customer experience.

How does Blend support the gaming industry?

In August 2022, Blend released a study highlighting the critical role of localization in the global gaming industry's growth. The study indicated that top gaming brands utilize localization strategies to expand their reach and attract international audiences, with 48% of the top 50 gaming websites offering multiple language choices.