oolo AI

Growth Insights and Precise Decision Alerts

Business Software
Acquired (Inactive) by AppsFlyer on Dec 2023 - ceased to operate
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Company Overview

Snapshot

Founded in January 2020 by Yuval Brener and Roey Yaniv, oolo AI operated with 1–10 employees. The company raised $6 million across one funding round from 3 investors, with S Capital VC as a lead investor. oolo AI was acquired by AppsFlyer in December 2023.

Business overview

oolo AI developed a digital platform that leverages machine learning to identify and analyze unusual data patterns, translating them into actionable business opportunities. The company's core technology focuses on anomaly detection and data quality issues in analytics platforms, providing insights for growth and revenue generation. It served markets primarily within digital marketing, advertising, and mobile app monetization, operating within the Business Software sector, specifically in Advertising Platforms and Data Analysis & Decision Support.

Strategic signal

The acquisition of oolo AI by AppsFlyer in December 2023 signals a strategic move to integrate advanced AI-powered user acquisition and monetization capabilities into a broader mobile attribution and marketing analytics platform. This indicates a market trend towards consolidating sophisticated AI tools to enhance data-driven decision-making for app businesses, suggesting that specialized AI solutions are increasingly attractive targets for larger platforms seeking to expand their offerings and competitive advantage.

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Company Intelligence Q&A

What is oolo AI's primary focus?
oolo AI focuses on identifying and examining unusual data patterns using machine learning to translate them into potential business opportunities and precise decision alerts for users.
When was oolo AI founded and by whom?
oolo AI was founded in January 2020 by Yuval Brener and Roey Yaniv.
What was a significant corporate milestone for oolo AI?
In December 2023, oolo AI was acquired by AppsFlyer, leading to its inactive status.
How much funding did oolo AI raise?
oolo AI raised $6 million in March 2020, across one funding round.
Which investors participated in oolo AI's funding round?
In March 2020, oolo AI raised funding from investors including S Capital VC and 2B.VC.
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