ooVoo

Company Overview

Snapshot

Founded in January 2007, ooVoo operates with 51–200 employees. The company is known for its video chat and messaging application. In January 2016, ooVoo integrated 3D characters into its mobile video calls, enhancing user engagement and demonstrating a focus on innovative communication features.

Business overview

ooVoo provides a video chat and messaging application that facilitates free, high-quality one-on-one and group video calling, voice calling, and messaging. The platform enables users to participate in video calls with up to 12 individuals and exchange texts, pictures, and video messages. Serving a global user base across various age groups, ooVoo also offers targeted advertising solutions, allowing advertisers to reach specific demographics based on age, gender, location, and language within its millions of users. The company operates within the Media & Entertainment Technologies sector, specifically focusing on Digital Content Engagement & Entertainment and Digital Content Production, with a core technology in Mobile Platforms & Interfaces. It targets both consumers and enterprise clients, particularly in Marketing & Sales, including advertising.

Strategic signal

In January 2016, ooVoo introduced the integration of 3D characters into its mobile video calls. This development signals the company's commitment to enhancing user experience through innovative features and maintaining relevance in the competitive video communication market. For investors, this indicates a strategic focus on product differentiation and engagement, aiming to capture and retain a broader user base by offering novel interactive elements.

Company Intelligence Q&A

What is ooVoo's primary offering?

ooVoo offers a video chat and messaging application that provides free, high-quality one-on-one and group video calling, voice calling, and messaging services.

When was ooVoo founded?

ooVoo was founded in January 2007.

What significant product enhancement did ooVoo introduce in 2016?

In January 2016, ooVoo integrated 3D characters into its mobile video calls, enhancing the interactive experience for users.

What was a key development for ooVoo in early 2015 regarding its platform availability?

In January 2015, ooVoo announced its upcoming availability on PlayStation 4, expanding its reach to gaming console users.

How does ooVoo leverage its user base for advertisers?

ooVoo targets advertisers by allowing them to place ads in front of millions of users, segmented by age, gender, location, and language, due to its diverse global user base.