Oribi
Web Tracking and Analytics
Company Overview
Snapshot
Founded in October 2015 by Iris Shoor and Oren Shuster, Oribi operated with 1–10 employees. The company was acquired by LinkedIn in February 2022, marking a significant exit for the web analytics platform.
Business overview
Oribi provides a web tracking and analytics platform designed to help businesses understand their website performance and make data-driven decisions. Its core technology enables users to identify which marketing channels, activities, and web pages are most effective, offering smart insights without requiring web developers to manipulate code. Oribi serves various markets globally, including the United States, operating within the Business Software sector, specifically focusing on Data Analysis & Decision Support and Advertising Platforms.
Strategic signal
Oribi's acquisition by LinkedIn in February 2022, reportedly for $80 million, signaled a strategic move by LinkedIn to enhance its marketing analytics capabilities. This event underscored the growing demand for sophisticated web analytics tools that can provide actionable insights for businesses, validating Oribi's technology and market position. However, the subsequent news in March 2022 about Oribi firing employees post-acquisition suggests a restructuring or integration phase, indicating a shift in the company's operational trajectory under its new ownership.
Log in to access full profile ›Company Intelligence Q&A
- When was Oribi acquired?
- Oribi was acquired by LinkedIn in February 2022.
- Who founded Oribi?
- Oribi was founded by Iris Shoor and Oren Shuster.
- Which investors participated in Oribi's February 2021 funding round?
- In February 2021, Oribi received funding from MoreTech Ventures and TLV Partners.
- What was a key operational change for Oribi after its acquisition?
- In March 2022, Oribi announced plans to fire employees following its acquisition by LinkedIn, indicating a post-acquisition restructuring.
- When did Oribi launch its web analytics platform in the US?
- Oribi launched its web analytics platform in the US in March 2020, as reported by TechCrunch.