Oribi

Company Overview

Snapshot

Founded in October 2015 by Iris Shoor and Oren Shuster, Oribi operated with 1–10 employees. The company raised a total of $27.9 million across 3 funding rounds from 6 investors. Oribi was acquired by LinkedIn in February 2022.

Business overview

Oribi provides a web tracking and analytics platform designed to help businesses understand their website performance and make data-driven decisions. The company's technology identifies which marketing channels, activities, and web pages are most effective, offering smart insights without requiring web developers to manipulate code. Oribi's solution is suitable for businesses of any size, serving markets globally and in the United States within the Business Software sector, specifically focusing on Data Analysis & Decision Support and Advertising Platforms.

Strategic signal

In February 2022, Oribi was acquired by LinkedIn, signaling a strategic move for LinkedIn to integrate Oribi's web analytics capabilities. This acquisition highlights the increasing importance of sophisticated web tracking and data-driven insights for large platforms and indicates a consolidation trend in the marketing analytics space.

Company Intelligence Q&A

What was the most significant corporate event for Oribi?

Oribi was acquired by LinkedIn in February 2022, leading to the company's closure due to the acquisition.

When did Oribi last raise funding?

MoreTech Ventures led this round, with participation from TLV Partners.

Who founded Oribi?

Oribi was founded by Iris Shoor and Oren Shuster in October 2015.

What was the total capital raised by Oribi?

Oribi raised a total of $27.9 million across 3 funding rounds.

What happened to Oribi's employees following the acquisition?

Following its acquisition by LinkedIn in March 2022, Oribi announced plans to terminate its employees.