OurCart

Company Overview

Snapshot

Founded in October 2011 by Daniel Rejzner, Avi Heletz-Sufrin, and Guy Bauman, OurCart operates with 11–50 employees. The company has raised $2.85 million across two funding rounds from five investors. In March 2022, OurCart launched Chop, a solution designed to give CPG companies control over first-party data to enhance in-store sales through digital marketing and instant rebates.

Business overview

OurCart develops AI-powered invoice collection technology to help consumer brands, research agencies, and cash-back apps access comprehensive customer purchase data. Its proprietary, fully automated receipt interpretation service extracts purchase information from receipt images, enabling CPG marketers to gather offline purchase data. This data provides insights into shopper behavior across various channels and products, supporting in-depth analysis, modeling promotions, and rebate programs. The company operates within the Business Software sector, focusing on sales and marketing solutions, e-commerce tools, and serves enterprise and professional services, particularly in marketing and sales, food retail, and commerce.

Strategic signal

In March 2022, OurCart introduced Chop, a new offering that empowers CPG companies with direct control over their first-party data. This development is significant as it addresses the growing industry need for direct consumer insights, enabling brands to drive in-store sales more effectively through targeted digital marketing and instant rebates. This signals OurCart's strategic focus on providing advanced data solutions that enhance marketing efficiency and consumer engagement for its clients.

Company Intelligence Q&A

What is OurCart's primary business?

OurCart provides AI-powered invoice collection services, enabling consumer brands, research agencies, and cash-back apps to access comprehensive customer purchase data for analysis, promotions, and rebates.

When was OurCart founded and by whom?

OurCart was founded in October 2011 by Daniel Rejzner, Avi Heletz-Sufrin, and Guy Bauman.

What was a significant product launch by OurCart in 2022?

In March 2022, OurCart launched Chop, a solution designed to provide CPG companies with control over first-party data to drive in-store sales with more efficient digital marketing and instant rebates.

What was OurCart's total capital raised?

OurCart has raised a total of $2.85 million across two funding rounds.