Parallax
AR Mobile Platform for Sport Fans
Company Overview
Snapshot
Founded in November 2017 by Noa Ganor, Reut Cohen, and Eran Reshef, Parallax operated with 1–10 employees. The company ceased operations in April 2021.
Business overview
Parallax developed an augmented reality mobile platform designed to enhance the in-stadium experience for sports fans through gamification. This business software solution aimed to help sports teams generate revenue, boost attendance, drive fan engagement, and create new sponsorship opportunities. The company operated within the Business Software sector, targeting both consumers in recreational and lifestyle segments, specifically fitness and sports, and enterprises in marketing and sales, particularly advertising.
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- What is Parallax's primary business?
- Parallax developed an augmented reality mobile platform for in-stadium sports fans, offering gamified experiences to enhance engagement and provide revenue generation opportunities for sports teams.
- When was Parallax founded?
- Parallax was founded in November 2017.
- Who are the founders of Parallax?
- Parallax was founded by Noa Ganor, Reut Cohen, and Eran Reshef.
- What is the current operational status of Parallax?
- Parallax ceased operations in April 2021.
- What markets did Parallax target?
- Parallax targeted both the consumer market, specifically sports fans, and the enterprise market, providing solutions for sports teams to enhance marketing, sales, and advertising efforts.