Paymaxs

Company Overview

Snapshot

Founded in June 2010 by Amir Rosenheimer and Assaf Avrahami, Paymaxs ceased operations in November 2022. The company previously secured a significant deal with Lotto New York in June 2019 to provide customer management and retention content, estimated to be worth millions of dollars.

Business overview

Paymaxs developed a cross-platform social lottery application designed to transform mobile devices into virtual lottery kiosks. Its core technology enabled consumers to purchase, play, and win lottery games, while simultaneously offering lotteries tools to enhance visibility and customer engagement. The company focused on analyzing, segmenting, and personalizing customer offerings to provide new experiences and increase satisfaction. Paymaxs operated in the Media & Entertainment Technologies sector, serving both B2B and B2C markets, including consumers interested in recreational and lifestyle gaming, and enterprises in software development.

Strategic signal

In November 2022, Paymaxs ceased operations, indicating a significant shift in its business trajectory. This event signals to investors and innovation teams that the company is no longer an active player in the virtual lottery and augmented reality gaming market.

Company Intelligence Q&A

What is the current operational status of Paymaxs?

Paymaxs is currently non-active, having ceased operations in November 2022.

What was a significant customer engagement milestone for Paymaxs?

In June 2019, Paymaxs secured a deal with Lotto New York to provide customer management and retention content, a deal estimated to be worth millions of dollars.

Did Paymaxs engage in any strategic partnerships?

In July 2014, Paymaxs Ltd. signed a mobile lottery agreement with Lotto Hessen, enabling players to interact with the lottery remotely through an interactive experience via the FreeWin application.

What was Paymaxs' involvement with augmented reality in the lottery industry?

Paymaxs holds patents for the use of augmented and virtual reality in the gambling and scratch card industry, bringing innovation to the scratch card market. This technology was notably featured in the New York Lottery's Gold Castle instant game, launched in July 2016, which allowed players to use mobile phones with traditional scratch games.

When was Paymaxs founded and by whom?

Paymaxs was founded in June 2010 by Amir Rosenheimer and Assaf Avrahami.