Paymaxs

Company Overview

Snapshot

Founded in June 2010 by Amir Rosenheimer and Assaf Avrahami, Paymaxs operated in the Media & Entertainment Technologies sector. The company ceased operations in November 2022.

Business overview

Paymaxs developed a cross-platform social lottery application designed to enhance customer engagement and visibility for lotteries in the online world. Its core technology allowed consumers to purchase, play, and win lottery games from any mobile device, effectively turning it into a virtual lottery kiosk. The company also offered free games for cash prizes and provided back-office management tools for operational growth and customer personalization. Paymaxs served both B2B and B2C markets, operating within the digital content engagement and entertainment, mobile, and software development sectors.

Strategic signal

In June 2019, Paymaxs secured a deal valued at tens of millions of dollars with the New York Lottery. This significant commercial agreement underscored the company's ability to forge large-scale partnerships within the lottery industry, validating its mobile lottery technology and market approach. The deal signaled strong market acceptance and potential for substantial revenue generation through its B2B offerings.

Company Intelligence Q&A

What is Paymaxs' primary business offering?

Paymaxs offers a cross-platform social lottery application that enables consumers to buy, play, and win lottery games on mobile devices, functioning as a virtual lottery kiosk. It also provides B2B solutions for lotteries to enhance online visibility and customer engagement.

When was Paymaxs founded and by whom?

Paymaxs was founded in June 2010 by Amir Rosenheimer and Assaf Avrahami.

What was a significant commercial achievement for Paymaxs?

In June 2019, Paymaxs secured a deal worth tens of millions of dollars with the New York Lottery, highlighting its capability to establish major partnerships in the lottery sector.

What is the current operational status of Paymaxs?

Paymaxs is currently non-active, having ceased operations in November 2022.

What was Paymaxs' role in the launch of a new mobile lottery experience for Lotto Hessen?

In July 2014, Lotto Hessen and Paymaxs jointly launched a new mobile lottery experience, expanding the reach and accessibility of lottery games through mobile platforms.