Pepper

Company Overview

Snapshot

Founded in January 2016 by Lilach Bar-David and Arik Chicotay, Pepper operates with 51–200 employees. The company provides a smart banking experience, and in March 2022, it enabled cryptocurrency trading within the Israeli banking system for the first time.

Business overview

Pepper is a mobile-first digital bank that offers a smart, transparent, and fee-free banking experience. The company's core technology focuses on providing users with daily personal insights and updates across various financial aspects, including credit cards, savings, loans, and investment options. Pepper serves the consumer market in Israel through its three mobile applications: Pepper Banking, Pepper Pay, and Pepper Invest, operating within the Fintech & Insurtech sector, specifically in Money Transfer & Management.

Strategic signal

In March 2022, Pepper by Leumi became the first in the Israeli banking system to enable cryptocurrency trading. This move signals a significant strategic validation of digital assets within traditional banking frameworks and positions Pepper as an innovator in integrating emerging financial technologies, potentially attracting a new segment of tech-savvy users and setting a precedent for other financial institutions in the region.

Company Intelligence Q&A

What significant banking innovation did Pepper introduce in Israel?

In March 2022, Pepper by Leumi became the first in the Israeli banking system to enable cryptocurrency trading, allowing users to manage digital assets within their banking platform.

When did Pepper officially launch its mobile banking services?

Pepper by Leumi went live in February 2017, offering a new mobile banking alternative to traditional services.

What investment service did Pepper launch in September 2019?

In September 2019, Pepper launched a fractional shares investing service, allowing users to invest in portions of company stocks.

What is Pepper's approach to user financial empowerment?

According to its CEO in January 2020, Pepper believes banks should provide tools for users' financial empowerment, focusing on transparency and smart money management.

Which financial group developed Pepper?

Pepper was developed by Leumi Group, a major banking institution.