Performance Revenues

Company Overview

Snapshot

Founded in January 2011 by Oded Frommer and Ron Brightman, Performance Revenues operated with 1–10 employees. The company was acquired by Zoomd in January 2021, marking its exit from the market.

Business overview

Performance Revenues was a global marketing agency and ad network specializing in mobile performance marketing within the Business Software sector. The company's core technology, the KPI Hero algorithm, automated the optimization process to maximize conversion rates between app installs and in-app user events. It provided fraud-free traffic by eliminating bots, malware, and other fraudulent activities. Performance Revenues offered performance-based marketing solutions across platforms like Facebook, Instagram, Google, Apple Store, and Google Play ads, serving clients such as Gree, CBS, Grab, IGT, GSN, and Uber.

Strategic signal

In February 2021, Zoomd Technologies Ltd. acquired Performance Revenues for $350,000 in cash and an earn-out up to $1,023,500. This acquisition provided Zoomd with access to Performance Revenues' global advertisers and facilitated its entry into the Japanese market, signaling a strategic expansion and enhancement of Zoomd's distribution channels and marketing services.

Company Intelligence Q&A

What was the key outcome for Performance Revenues in January 2021?

In January 2021, Performance Revenues was acquired by Zoomd. This event marked the company's exit from the market.

What was the reported value of the acquisition of Performance Revenues by Zoomd?

The acquisition of Performance Revenues by Zoomd was valued at $350,000 in cash, with an additional earn-out based on 2021 results, potentially reaching a maximum of $1,023,500.

What was the primary benefit for Zoomd in acquiring Performance Revenues?

The acquisition of Performance Revenues provided Zoomd with access to top-tier global advertisers and facilitated its entry into the Japanese market, enhancing its distribution channels and marketing capabilities.

Who were the co-founders of Performance Revenues?

Performance Revenues was co-founded by Oded Frommer and Ron Brightman.

What technology did Performance Revenues utilize for optimizing mobile campaigns?

Performance Revenues utilized its proprietary technology, the KPI Hero, an algorithm designed to automate the optimization process and maximize conversion rates between app installs and in-app user events.